Publicis Groupe: 2014 Annual Results

02/12/15
PRESS RELEASE

2014 ANNUAL RESULTS

EUR million (except EPS and Dividend)

Revenue	7,255	+4,3%
2014 Organic growth		2.00%
Q4 2014		3.20%
Operating margin*	1,189	3.80%
Percentage operating margin*	16.40%
Headline net income**	829	4.70%
EPS** (euro)	3.64	2.80%
Free Cash Flow***	836	-7.20%
Dividend**** (euro)	1.2	9.10%

*        Excluding costs relating to the merger project and the acquisition of Sapient.

**      Headline net income after elimination of impairment losses, amortization of intangibles arising from acquisitions, capital gains (or losses) on disposals, revaluation of earn-outs, Publicis/Omnicom merger costs and Sapient acquisition costs.

***    Before changes in Working Capital Requirements but including merger-related costs.

****         Payable in cash or shares on July 2, 2015 subject to approval at the AGM of May 27, 2015.

Maurice Lévy, Chairman and CEO of Publicis Groupe:

"Publicis Groupe will have had an eventful year in 2014, ending on the most promising of notes with the agreement on the Sapient acquisition.

While organic growth did not live up to our expectations, it proved slightly better than we announced, shored up by stronger fourth-quarter growth of +3.2%.
Our digital activities, which accounted for approximately 42% of our total revenue at year-end, continue to fuel this growth as analog activities continue to decline. Likewise with our business in the high-growth markets, despite the general slowing of the emerging economies.

In this context, the good performance of all our indicators underscores the efficiency of our business model, in particular our 16.4% margin, the 4.7% increase in headline net income, and our vastly improved cash-positive situation (close to one billion euro).

These achievements confirm the merits of our strategy now largely focused on our development in digital.

Companies are faced with two major changes of paradigm that entail a radical change of business model - changes that are driven by digital developments and innovation: firstly, the convergence of models, tools and solutions, and, secondly, new forms of consumer behavior, with consumers better informed, with greater access to communications, giving them a prominent role in the economic arena. To avoid their businesses being "uberized", companies find themselves having to rethink their business model, their marketing and even the channels through which they distribute their products and provide services. For them as for us, transformation is the only way forward.

This is the context in which we became interested in Sapient, a truly unique company combining digital, technology, consulting and e-commerce. The acquisition was successfully completed on February 6, 2015. By virtue of its nature and value, this is the biggest and most strategic transaction ever completed in our sector.

Through acquisitions and organic growth, we have built up a leading position in digital in our sector.  The addition of Sapient's business and talent means we have reached yet another milestone: not only are we confirmed in our position as world leader in digital (50% of our revenue as of 2015), but we will be the only group capable of helping our clients transform themselves through our combination of consulting and technology, strategy and creativity, digital capability and know-how in multichannel commerce (e-commerce).

I'd like to stress a very important point, namely the scarcity of talents in our business. This is something the market and our advertisers are all too familiar with. With the addition of Sapient to the Groupe, we have reinforced our management, especially with Alan Herrick joining our "Directoire+", and all the Sapient staff that will add their talent and experience to our own.

The big story of 2015 will therefore be the integration of Sapient. Publicis teams are renowned for their ability in this field. The initial work of the joint integration teams has been very promising in terms of the integration itself but also in terms of the synergies expected.

2015 will also be the year we return to more satisfactory levels of growth, gradually at first, with a more marked pick-up in the second half-year, before reaching our full capacity in 2016 as Publicis.Sapient, the most comprehensive platform of its kind which will include SapientNitro, Sapient Consulting, Razorfish Global and DigitasLBi materializes.

Finally, we had planned to pay out 35% of our profits. The Groupe's Supervisory Board has decided to put before the Annual General Meeting of shareholders a resolution proposing a dividend of 1.20 euro per share, i.e. a 9.1% increase and a payout ratio of 37.3%.

I'd like to conclude by sharing my confidence in our ability to execute our 2018 plan and achieve its objectives."
Publicis Groupe's Supervisory Board met on February 11, 2015, under the chairmanship of Elisabeth Badinter, to examine the annual accounts for 2014 presented by Maurice Lévy, Chairman of the Management Board.

KEY FIGURES

Data from the Consolidated Income Statement

*     Restated for compliance with IFRIC21

**    Net income after elimination of impairment losses, amortization of intangibles arising from acquisitions, capital gains (or losses) on disposals, revaluation of earn-outs, Publicis/Omnicom merger costs and Sapient acquisition costs.

¹        Earnings Per Share (EPS) calculations based on an average of 223.9 million shares in circulation in 2014, and 215.5 million in 2013.

²        Diluted Earnings Per Share calculations based on an average of 227.8 million shares in 2014, and 224.4 million in 2013. These calculations include stock options, free shares, equity warrants and convertible bonds that dilute EPS.  Stock options and equity warrants are deemed to have a dilutive effect when their strike price is below the average share price for the period.

• Q4 2014 Revenue: +11.5%
   
• Q4 2014 organic growth: +3.2%

- Q4 revenue by region 

(EUR million)	Reported revenue		Reported revenue	Organic growth
	Q4 2014	Q4 2013	2014 / 2013	Q4 2014
Europe*	650	621	+4.7%	-1.0%
North America	986	848	+16.3%	+2.4%
BRIC+MISSAT**	304	267	+13.9%	+10.3%
Rest of the world	209	191	+9.4%	+11.4%
Total	2,149	1,927	+11.5%	+3.2%

*     Europe excluding Russia and Turkey
**   MISSAT: Mexico, Indonesia, Singapore, South Africa, Turkey

The return to +3.2% organic growth in the fourth quarter was largely due to strong growth in the emerging markets (+10.5%) , notably with Brazil posting +7.0%, Russia +8.5%, India at over 30% and Greater China recording +8,4%.  In the MISSAT group, Mexico achieved +21.0%, Turkey grew by +4.0% and Australia by +5.2%.  These good figures are a combination of good levels of activity coupled with a favorable comparable basis. Growth in Europe (excluding Russia and Turkey) was -1,0% despite Germany posting +2.1%, with France and the UK recording negative growth of -1.2% and -7.4% respectively, and southern Europe virtually stable at +0.3%.
The USA posted +2.8% growth, while Latin America progressed strongly at +14.9%.
The rest of the world grew by +11.4%.

• 2014 Revenue: +4.3%
   
• 2014 organic growth: +2.0%

Consolidated revenue for 2014 was 7,255 million euro, up 4.3% from 6,953 million euro in 2013 (exchange rates had an 80 million euro negative impact in 2014).
Expressed in US dollars, revenue totaled 9,625 million.

Due to the fourth quarter organic growth improvement of +3.2%, growth for the full year was slightly better than anticipated at +2.0%. This weak level of growth was mainly due to poor performance in Europe, temporary problems that affected Razorfish in the USA and in the UK, and a slight tailing off of performance at MSLGROUP.  Digital activities accounted for 41.9% of the Groupe's revenue and continue to progress at a good pace (organic growth of +7.3%) despite the difficulties encountered by Razorfish in 2014.  Special mention should be made of the excellent performance in healthcare, and the good performance of media and BBH.
Finally, it should be noted that analog activities continued to decline but that, notwithstanding analog, the creative agencies continued to perform well.

*     Europe excluding Russia and Turkey
**   MISSAT: Mexico, Indonesia, Singapore, South Africa, Turkey

Revenue from the high-growth countries accounted for 23.7% of the Groupe's total revenue, after 24.4% in 2013, a slight decline that can be attributed to the depreciation of the currencies in certain countries in this category. These countries posted organic growth of +4.7% for the period, up from +3.3% in 2013.

Consolidated revenue breaks down as follows for 2014: 42% from digital activities (38% in 2013), 28% from advertising (30% in 2013), 15% from specialized agencies (16% in 2013), and 15% from media (16% in 2013). The share of revenue from advertising, specialized agencies and media do not include digital activities.

- 2014 revenue by region 

(EUR million)	Reported revenue		Reported revenue	Organic growth
	2014	2013	2014 / 2013	2014
Europe*	2,154	2,060	+4.6%	-0.6%
North America	3,490	3,303	+5.7%	+2.3%
BRIC+MISSAT**	938	918	+2.2%	+3.5%
Rest of the world	673	672	+0.1%	+6.7%
Total	7,255	6,953	+4.3%	+2.0%

*     Europe excluding Russia and Turkey
**   MISSAT: Mexico, Indonesia, Singapore, South Africa, Turkey

Growth in Europe (excluding Russia and Turkey) remained negative in 2014 but with contrasting situations. France posted organic growth of +2.0%, a good improvement over 2013 (-0.4%). The UK improved in the second half-year but still recorded negative growth at -3.6% (mainly as a result of Razorfish UK). Central Europe showed positive +3.2% growth with Russia up +6.8%.
Southern European countries although improving are still struggling (-1.1%).
The very good growth in Healthcare was, however, not sufficient to offset the temporary difficulties encountered at Razorfish and weak performance at MSLGROUP in North America where organic growth was +2.3%.

Growth in the BRIC and MISSAT countries has improved since the second half (up +3.5%), with India improving at +3.4%, and Mexico up +10.7%.  Greater China returned relatively weak growth of +2.9%.

Organic growth in the rest of the world was +6.7%.

• Operating margin: 16.4%

- Operating margin and Operating income

It should be noted that the figures below exclude merger-related costs (for both 2013 and 2014), and the costs of the Sapient acquisition in 2014. These costs totaled 7 million euro (6 million after taxes) in 2014 and 38 million euro (24 million after taxes) in 2013.

The Operating margin before depreciation and amortization came to 1,314 million euro in 2014, up 3.9% from 1,265 million in 2013 (reported figures: 1,307 million for 2014 and 1,227 million in 2013).

Operating margin was 1,189 million euro (1,182 million reported), up 3.8% from 1,145 million euro in 2013 (1,107 million as reported).
Personnel costs increased to 4,506 million euro in 2014, up 4.1% from 4,330 million euro for the same period in 2013, corresponding to 62.1% of consolidated revenue (62.3% in 2013).  Freelance costs totaled 295 million euro, a slight decrease of -1.0%, while restructuring costs amounted to 69 million euro (versus 79 million in 2013).
The Groupe intends to continue its policy priority of allocating investments in talent to growing activities or regions. The development of several on-going programs (ERP roll-out, production platforms, continuing regionalization of Shared Services Centers and technological developments) and a simplification of the organization will allow a reduction of these charges in the medium term.

Other operating charges excluding depreciation and amortization amounted to 1,435 million euro
(1,442 million euro as reported), accounting for 19.8% of total revenue (19.5% in 2013). Commercial expenses rose to 326 million euro, i.e. 4.5% of revenue (versus 4.1% in 2013). Administrative costs continued to recede thanks to the optimization of various operating expenses through the regionalization of Shared Services Centers.  Acquisition-related costs (excluding Sapient) totaled 10 million euro.
Depreciation and amortization totaled 125 million euro in 2014, versus 120 million in 2013.

Excluding merger - and Sapient acquisition - related costs, the percentage operating margin was 16.4% for the period, which is appreciable given the weak growth recorded for the period.
Percentage operating margin by major geographical region was: 11.5% for Europe, 20.5% for North America, 13.4% for Asia-Pacific, 13.5% for South and Central America and 18.4% for Africa and the Middle East.

Amortization of intangibles arising from acquisitions amounted to 51 million euro in 2014, compared with 49 million euro in 2013.  An impairment charge of 72 million euro was carried (versus 4 million the previous year), essentially concerning the MSL and BBH networks.

Other non-recurring income and expenses came to a positive 10 million euro, mainly reflecting capital gains and losses on asset sales, after 69 million euro in 2013 (this figure included a capital gain
of 47 million euro on the sale of the Groupe's 1.1% equity interest in Interpublic Group).

Operating income totaled 1,076 million euro in 2014, excluding M&A costs, down from 1,161 million euro in 2013.

Financial income (expense) was a 28 million euro expense in 2014 (after 21 million in 2013).  Income tax totaled 311 million euro (up from 298 million in 2013). The Associates share of profit was 4 million euro (after 5 million in 2013). Minority interests for the period totaled 14 million euro, compared with 17 million in 2013.

• Net income attributable to the Groupe: +720M€

Net income attributable to the Groupe stood at 720 million euro (726 million excluding non-recurring costs relating to the Omnicom merger and the Sapient acquisition) for 2014, after 792 million euro in 2013
(816 million excluding merger-related costs).

• Headline net income: 829M€

Headline net income excludes impairment losses, amortization of intangibles arising from acquisitions, capital gains (or losses) on disposals, revaluation of earn-outs, Publicis/Omnicom merger costs and Sapient acquisition costs.

• Free cash flow: +836 millions

The Groupe's free cash flow for the period was 836 million euro before changes in working capital requirements (versus 901 million in 2013).

• Net financial debt

Year-end 2014 saw a marked improvement in the Groupe's cash situation, i.e. a cash positive
of 985 million euro (versus a cash-positive 593 million euro in 2013).

This improvement was all the more notable that the Groupe's average cash position over the year was a surplus of 93 million euro, after an average net debt of 490 million euro in 2013.

• Shareholders' equity

The Groupe's share of shareholders' equity rose from 5,095 million euro at December 31, 2013
to 6,086 million euro at December 31, 2014.  This increase was mainly due to earnings for the period.

• Dividend

A dividend of 1.20 euro per share, i.e. a 9.1% increase, will be proposed to the shareholders at their AGM on May 27, 2015. This represents a payout ratio of 37.3%. Subject to approval by the shareholders, the dividend will be payable as of July 2, 2015, in cash or in shares, at shareholders' discretion.

HIGHLIGHTS FROM 2014

• Management

The Supervisory Board decided to modify the composition of the Management Board, and Maurice Lévy (Chairman), Anne-Gabrielle Heilbronner, Kevin Roberts and Jean-Michel Etienne have been the statutory members of the Management Board since September 15, 2014.
As proposed by the Chairman of the Management Board, the Supervisory Board has approved the creation of an additional body, an enlarged management board called "Directoire+" which comprises Laura Desmond (CEO, Starcom MediaVest Group), Steve King (CEO, ZenithOptimedia), Arthur Sadoun (CEO, Publicis Worldwide), and Rishad Tobaccowala (Chief Strategist, Publicis Groupe).  The idea is to associate a new generation of managers with the group's inner mechanisms and decision-making processes. The P12 Executive Committee has also been reinforced with the addition of Tom Adamski, Axel Duroux, Robert Senior, Luke Taylor, Mark Tutssel and Jean-François Valent.

• Distinctions / Creativity

At the 61st annual Cannes Lions Festival in 2014, Publicis Groupe took an outstanding 208 Lions
(153 in 2013), notably including one Network of the Year award, two Creative Effectiveness awards, as well as 27 Gold, 86 Silver and 92 Bronze Lions.

At the inaugural Lions Health, Publicis Groupe won 16 Health Lions, including one Grand Prix for Good, one Network of the Year, and 2 Gold, 8 Silver and 4 Bronze Lions.

At the 2014 North American EFFIE Awards, Publicis Groupe was named the Most Effective Holding Company of the year. RECMA¹s 2013 Overall Activity Billings Rankings shows Publicis Groupe as the No.1 group in North America and No.2 in the world.

Over and beyond these examples, Publicis Groupe agencies are regularly awarded hundreds of prizes throughout the world and in various specialty areas.  These distinctions bear witness to the quality of our people, their commitment and their talent which are all essential to the Groupe's future development.
Mention should also be made of the excellent performance of the Leo Burnett network which was ranked the world's #3 most awarded agency network by the Gunn Report.

• Groupe CSR Policy (Corporate Social Responsibility)

In 2014, the Groupe continued to integrate CSR issues with its strategy, the agencies' operational concerns, and customers' and staff's expectations. While Publicis Groupe moves forward with an eye to continuing progress, the networks and agencies are more and more involved, particularly in social and society issues - fundamental issues given the Groupe's businesses, while keeping environmental matters at the forefront.

The year marked the end of a second three-year work cycle (2009-2011: structuring and internal roll-out of the CSR strategy, 2012-2014: consolidation and improvement of indicators, independent review). We can cite positive trends in the four mains areas and the determination to pursue new paths (the four main areas are Social issues: with and for Groupe staff; Society issues: with and for communities; the Company: Governance and Ethics, operating modes and challenges for Publicis Groupe; and the Environment: our impact).

2014 was the third year of CSR reporting, audited and verified by an independent body (SGS), with 54 agencies audited on site (representing about 30% of employees in 2014), and a precise review of all consolidated data at corporate level, including more than 98% of Groupe entities.

The 2014 CSR Report can be viewed at www.publicisgroupe.com.

• External growth

2014 saw the Groupe invest in targeted acquisitions, in keeping with its development strategy. Virtually all these acquisitions were made with a view to enriching its capabilities in areas undergoing constant change. These acquisitions were in the field of digital: agencies specialized in social networks, social media, on-line content, real-time data analysis, e-commerce, digital solutions applied to marketing and multichannel programming. For instance, of the various acquisitions made, special mention must be made of the following:
 -   the strategic partnership entered into with the Matomy Media Group Ltd, a world leader in performance-based digital communications, one of the most complex techniques in digital marketing that requires an in-depth understanding of consumer behavior and on-line purchasing habits in the digital era;
-    the acquisition of RUN, a real-time data management and multi-channel programmatic buying platform. Through its advanced and mainly mobile-based data management platform (DMP), RUN collects, crosses and analyzes consumer data from multiple sources, including cell phone operators and internet service providers (ISPs);
-    the acquisition of Nurun, a global consulting agency specialized in technology was also crucial. Nurun's expertise in integrating and maintaining innovative information technologies extends to several areas: design research, digital products, services design, transaction platforms, user interfaces and post-PC ecosystems.

The most significant transaction of the year was undeniably the acquisition of Sapient. This acquisition, announced on November 3, 2014, will ultimately transform Publicis Groupe.  This is also the biggest and most strategic acquisition ever made in this sector.  In an environment characterized by an ever-increasing degree of convergence, clients need a partner with a service offering well geared to the digital world in order to help them develop as power shifts to a new breed of deeply changed, connected consumers. The addition of Sapient, combined with Publicis Groupe's capabilities in digital, creative, media and brand communications, will generate unparalleled expertise in marketing, omni-channel commerce and consulting services, underpinned by deep technology know-how.
Sapient is a unique company and world player in the area of connected services that helps clients capitalize on technology-driven market disruption. The company was founded in 1990 with the idea that technology would fundamentally change the way the world works and that businesses would therefore need to increasingly leverage it in order to preempt client's needs. Sapient is unique in its ability to blend business, marketing and technology to help clients solve the increasingly complex and interconnected problems they face in a technology-driven environment where change is both rapid and constant. Sapient's unique model has seen it grow to 13,000 people with 37 offices across the world.  The company has three primary areas of focus: marketing, multichannel commerce, and consulting.  Each area is deployed through Sapient's unique, highly connected and collaboration-driven Global Distributed Delivery model, which leverages its significant presence in India. Sapient has a unique model, and the above-mentioned areas of expertise are only made possible through highly collaborative multidisciplinary teams that distribute work across a connected delivery ecosystem.
The acquisition of Sapient gives birth to the Publicis.Sapient platform, encompassing the global leaders in digital - SapientNitro, Razorfish Global, Rosetta and DigitasLBi, and the deep industry expertise of Sapient Global Markets and Sapient Government Services. Publicis.Sapient is now the world's most forward-leaning and largest digitally-centered platform focused exclusively on digital transformation and the dynamics of an always-on world. Moreover, the platform will help clients alter their ways of working, given the daunting new reality of empowered consumers.

• Other financial transactions
   
  • 2018 Oceane bonds

Of the 559,278 Oceane bonds (2018) in existence at December 31, 2013, 554,604 were tendered for conversion in December 2013 and January 2014.  Accordingly, 562,921 Publicis shares were delivered in January 2014.  The remaining 4,674 bonds were redeemed in cash at a unit price of 48.74 euro, also in January 2014.

  Equity warrants

     The equity warrants issued in 2002 have been exercisable since September 24, 2013. A total of 674,652 equity warrants were exercised in 2014, giving rise to the issuance of 684,773 new shares. At December 31, 2014, the total number of equity warrants still in circulation was 2,170,476 and they can be exercised up until 2022.

  Successful 1.3-billion euro bond issue in two tranches

On December 9, 2014, Publicis Groupe, announced the successful pricing of its 1.3 billion euro bond issue in two tranches:

• 700 million euro issue due December 16, 2021, with an annual coupon of 1.125%, i.e. a spread of mid-swap + 60 basis points ;
• 600 million euro issue due December 16, 2024, with an annual coupon of 1.625% corresponding to a spread of mid-swap +75 basis points.

Publicis has used the net proceeds from this issue, swapped in dollars, to fund the acquisition of Sapient Corporation Inc.

RECENT EVENTS

• Completion of the Sapient acquisition

On January 23, Publicis Groupe announced the extension of its tender offer period for the acquisition of Sapient until February 5, 2015 in order to obtain the needed authorizations from the US authorities. On February 4, all the conditions had been fulfilled and authorizations obtained, thus enabling the deal to be completed on February 6, 2015.
Following its acceptance of the tendered shares, Publicis completed its acquisition of Sapient through the merger of its subsidiary 1926 Merger Sub Inc. with and into Sapient on February 6. As a result of the completed merger, Sapient became a wholly-owned subsidiary of Publicis, and as such, Sapient shares will cease to be traded on NASDAQ.

Alan J. Herrick, Sapient's Chief Executive Officer and Co-Chairman of the Board of Directors, will lead Publicis.Sapient, as CEO. He will also serve as a member of Publicis Groupe's "Directoire+". Jerry A. Greenberg, Sapient founder and Board Co-Chairman will join Publicis Groupe's Supervisory Board as an independent member. His election will be subject to approval at the AGM.
Alan Wexler, President, SapientNitro, and Chip Register, Executive Vice President & Managing Director, Sapient Global Markets, will join Publicis Groupe's P12 "Executive Committee."

Publicis.Sapient will maximize the Groupe's global footprint, accelerating its objective to be the business transformation leader and will have a highly positive impact on Publicis Groupe's growth profile, with combined revenue in excess of 8 billion euro and over 75,000 employees worldwide.

• Other financial transactions

The 3.5-billion dollar facility set up on December 16, 2014 to fund the acquisition of Sapient - though this amount was subsequently reduced to 1,890 million dollar after the successful Eurobond issue for
1,300 million euro in two tranches of 600 and 700 million euro - was completely cancelled on January 20, 2015 and replaced by a 1,600 million dollar syndicated medium-term loan due 2018, 2019 and 2020.

Anticipated reimbursement of Orane (Euronext Paris-FR0000187783): subject to the next AGM approval, Publicis Groupe will reimburse the Orane 2022. Reimbursement will take place in July 2015 through treasury shares and share buy-back (50/50).

OUTLOOK

Media observatory ZenithOptimedia expects the global advertising market (media) to grow by 4.9% in 2015, which correlates to agency revenue growth of 3% to 3.5%.

Notwithstanding the upswing in performance in the fourth quarter, growth was weak in 2014. However all the Groupe's other indicators are positive.
2015 should see the Groupe gradually returning to better growth levels, with a more marked pick-up in the second half-year.

The big challenge of the year will be the integration of Sapient, but Publicis Groupe is renowned for its ability to successfully integrate acquisitions and deliver synergies. The Groupe is confident about the roll-out of its various projects in 2015 and about the building of the Publicis.Sapient platform which will reposition it in forward-looking markets.

***

About Publicis Groupe
Publicis Groupe [Euronext Paris FR0000130577, CAC 40] is a global leader in marketing, communication, and business transformation. In a world marked by increased convergence and consumers empowerment, Publicis Groupe offers a full range of services and skills: digital, technology & consulting with Publicis.Sapient (Sapient.Nitro, Sapient Global Markets, Sapient Government  Services, Razorfish Global, DigitasLBi, Rosetta) - the world's largest most forward-thinking digitally centered platform focused exclusively on digital transformation in an always-on world - as well as creative networks such as BBH, Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, public affairs, corporate  communications and events with MSLGROUP, ad tech solutions with VivaKi, media strategy, planning and buying through Starcom MediaVest Group and ZenithOptimedia, healthcare communications, with Publicis Healthcare Communications Group (PHCG), and finally, brand asset production with Prodigious. Present in 108 countries, the Groupe employs more than 75,000 professionals. 
www.publicisgroupe.com | Twitter: @PublicisGroupe | Facebook: www.facebook.com/publicisgroupe | LinkedIn: Publicis Groupe | http://www.youtube.com/user/PublicisGroupe | Viva la Difference !

Publicis Groupe
Peggy Nahmany	Corporate Communications	+ 33 (0)1 44 43 72 83	peggy.nahmany@publicisgroupe.com
Jean-Michel Bonamy	Investors Relations	+ 33 (0)1 44 43 77 88	jean-michel.bonamy@publicisgroupe.com
Stéphanie Constand	Investors Relations	+ 33 (0)1 44 43 74 44	stephanie.constand@publicisgroupe.com

Appendix

New Business
2014

Main accounts awarded

BBH/NEOGAMA
Ladbrokes (Royaume-Uni), Rugby World Cup (Royaume-Uni), Piaggio/Vespa (Royaume-Uni), Clipper Teas (Royaume-Uni), British Airways (Royaume-Uni), Viber (Inde), Piaggio Vehicles Pvt.Ltd. - Vespa (Inde), Samsung (Chine), Santher (Brésil).

Digitas/LBi
Puma (Etats-Unis), Kao Worldwide (Etats-Unis), AstraZeneca (Etats-Unis), NYSE Euronext (Etats-Unis), Aetna (Etats-Unis), American Express (Etats-Unis), Children's Healthcare of Atlanta (Etats-Unis), Memorial Sloan Kettering (Etats-Unis), Pitney Bowes (Etats-Unis), Renault (Royaume-Uni), Nissan (Royaume-Uni), WorldPay (Royaume-Uni), Clarins (Singapour), Arte (France), The Glenlivet (Royaume-Uni), Boston Properties (Etats-Unis), Klepierre (France), Lenovo (Chine), UGG (Royaume-Uni), Baxter (Etats-Unis), EMDC (Etats-Unis), Merial (Etats-Unis), Pitney Bowes (Etats-Unis), Teladoc (Etats-Unis).

Fallon
SKODA Auto (Royaume-Uni), Alzheimer's Society (Royaume-Uni).

Leo Burnett
Honda (Australie), MBT Footwear (Singapour), Diesel & Motor Engineering Co - Tata e-Xeta (Sri Lanka), Kelsey Developers (Sri Lanka), Diesel & Motor Engineering Co - Mercedes Service Center (Sri Lanka), Woolworths (Australie), Chartered Accountants of Sri Lanka (Sri Lanka), Sri Lanka Neurologists Association (Sri Lanka), Banco Security (Chine), Indofood Pompie Noodles and Chitato Chips (Indonésie), Bank of the Philippine Islands (BPI) (Philippines), President Coffee (Taïwan), Unibet (Australie), Diageo Brand Consolidation (Australie), MAA TV (Inde), Maxis (Malaisie), Cotton Collection (Sri Lanka), Etisalat Telecommunications (Sri Lanka), Diageo Media Strategy (Australie), Ajinomoto Foods (Brésil), Lumala Group - Solid Solar Bicycles (Sri Lanka), NSPCC (Royaume-Uni), McDonald's Brand Refresh (Etats-Unis), Detroit Institute of Arts (Etats-Unis), Ukrtelecom (Ukraine), Arla Foods Lurpak Butter (Royaume-Uni), Samsung (Global), Camil - All Brands (Brésil), McDonald's (Allemagne), Cairn Energy (Inde), Sri Lanka Airlines - Launch of A330-300 (Sri Lanka), Pastificio Rana (Italie), Dept. of Health (Sri Lanka), Wow.lk Online Shopping Mall (Sri Lanka), FindMyFare.com (Sri Lanka), Tetra Pack (Sri Lanka), Kraft Foods (Etats-Unis), PayUMoney Payment Solution (Mumbaï), OSN Media (Dubaï).

MSLGROUP
Huawei Mobile (Chine), True Green (Etats-Unis), Deezer, (Brésil), Friends Provident International (Hong Kong), Toshiba Semiconductor (Taiwan), PricewaterhouseCoopers (Taiwan), Pfizer (Inde), Trident - Concorrência de fee (Brésil), Sanofi (Singapour), United Technologies Corporation (Singapour), Générale de Santé (France), Amplificação (Brésil), Credit Foncier (France), Lidl (France), Staples (France), GSK (Pologne), Pernod Ricard (Pologne), ING (Pologne), Cathay Pacific (Hong-Kong), Marina Bay Sands (Singapour), Hong Kong Land (Hong-Kong), Como Hotel and Resorts (Hong-Kong).

Publicis Worldwide
Aviano Jewels GmbH (Allemagne), Bongrain (Italie), Akzonobel (Italie), Nestle (Turquie, Mexique, Brésil, Philippines), TOKSOZ GIDA (Turquie), Boehringer (Mexique), Azul Airlines (Brésil), Belupo (Croatie), Zewa (Croatie), Amstel (Croatie), Young Care (Australie), Stream Co (Australie), Asia Brewery (Philippines), Intel (Malaisie), IP (Italie), KKB (Turquie), Sanofi (Turquie, Indonésie), SAT - Hacienda (Mexique), BMW (Mexique), Toyota (Brésil), FK Gardner & Sons (Australie), National Tiles (Australie), ING (Turquie), Barcel (Mexique), Rogers (Canada), SiMobil (Slovénie), Battery World (Australie), QTAFE (Australie), Sydney Airport (Australie), Pfanner (République Tchèque), Kofola (République Tchèque), Fast Retailing (France), Samsung (France), Patura KG (Allemagne), Bund für Umwelt & Naturschutz (Allemagne), Sheltered Housing (Azriely) (Israël), Alkaloid (Macédoine), Ergo Hestia (Pologne), Nestle Waters Naczowianka (Pologne), Las Vegas Sands (Etats-Unis), Nestle Beneful (Etats-Unis), Macaé City Hall (Brésil), Pet Center Marginal (Brésil), Clalit HMO (Israël), IDEA (Institute for the Energy saving and diversification) (Espagne), Canada Goose (Royaume-Uni), Vale.com (Brésil), Reckitt Benckiser (France), Umweltarena (Suisse), Cuauhtemoc/Sol (Mexique), Orange (Suisse), Nestlé/Baby Food (Mexique), Nestlé/Maggi (Mexico) Nestlé/PPP (Mexico), Barcel (Mexique), ANZ (Australie), Asteron (Australie), Baker's Delight (Australie), Beck (Australie), Fairfax (Australie), Federation University Australia (Australie), Guild Super (Australie), Melbourne City Mission (Australie), Stroke Foundation (Australie), Thankful (Australie), Winephoria (Australie), British Gas (Australie), BPCE (France), Microsoft (Italie), State Lottery (Espagne), Ferrero Rocher (Royaume-Uni), Red Lobster (Etas-Unis), Australia Zoo (Australie), Cooper Tires (Australie), Barangaroo (Australie), BRF (Brésil), Linde AG (CC) (Allemagne), Boehringer/Lonol (Mexique), Heineken (Suisse), '22seven (Afrique du Sud), Nestlé/Purina (Argentine), Radio Frequency Systems (Australie), National Stroke Foundation (Australie), The Song Room (Australie), NSW Govt Dept of Planning (Australie), Nestlé (Brésil), Tbooth Wireless (Canada), MACOON GmbH (Allemagne), Grupo Modelo (Mexique), Government (Pays-Bas), AGL (Australie), Energy Connections NSW (Australie), ESPN (Australie), Tabcorp (Australie), Telstra (Australie), Zurich (Australie), Aus Gov (Australie), Burleigh Brewing (Australie), Buymyphotos (Australie), Flight centre (Australie), Footlocker Goodlife (Australie), GSK (Australie), Hollard (Australie), iFly (Australie), Ivy Institute (Australie), Mantra Group (Australie), Nickelodeon (Australie), QLD Cricket (Australie), RSPCA QLD (Australie), Santos GLNG (Australie), Street Furniture (Australie), Surfstich (Australie), Think Education Group (Australie), Upskilled Education (Australie), Virgin Australia (Australie), Volvo (Australie), Wonder White (Australie), World Travel (Australie), AXA (Chine), Ministry of Tourism Malaysia (Malaisie), Nestlé (Mexique), Accor (Singapour), Dimension Data (Afrique du Sud), Hyundai (Afrique du Sud), Cadillac (Etats-Unis).

Razorfish
Patron Spirits (Etats-Unis), Car2Go (Etats-Unis).

Saatchi & Saatchi
Peroni (Italie), Mamee Double Decker (Malaisie), Ferrarelle (Italie), Roominate (Etats-Unis), Direct Line (Royaume-Uni) , FCA (Royaume-Uni), Virgin Active (Thaïlande), Caesars Entertainment - CSR Brief (Etats-Unis), Fincantieri (Italie), Mondelez International - Cadbury consolidation (Australie), Garena Gaming: Fifa Online 3 / 555 / Café Thai (Thaïlande), Huawei: Honor 3C (first project) (Thaïlande), Mutti - Cooking sauces (Italie), Booja Booja (SSX Royaume-Uni), Merck (SSX Royaume-Uni), SKODA Auto (Fallon Royaume-Uni), Alzheimer's Society (Fallon Royaume-Uni), AA digital (Saatchi & Saatchi Synergize Afrique du Sud), Clickatell digital (Saatchi & Saatchi Synergize Afrique du Sud), Marie Curie (Royaume-Uni), CODA Energy (Etats-Unis), Jackson Family Wines (Etats-Unis), Petra Foods - SilverQueen & Top (Singapore/Asie du Sud-Est), Vita Coco (Etats-Unis), Rekorderlig (UK/Global), Heineken - Tecate (Etats-Unis), KP SABMiller - Tyskie (Pologne), Sands China (Greater Chine), Philippine Airlines (Corée), Schott Ceran (Corée), Thomas Cook (Inde), Total Elf (Inde), Schott Ceran (Corée), Club Med (Afrique du Sud), Service NSW (Australie), SK Planet (Japon), Mondelez - Sour Patch & Natural Confectionery Co. (Australie), Fast Track - project (Inde).

Starcom MediaVest Group
Acromas (AA and SAGA) (Royaume-Uni), Cartoon Network (France), GEMB (République Tchèque), McCormick (EMEA), SkyScanner (Royaume-Uni), Tripple Three (Thaïlande), Warner Music (Royaume-Uni), Wing Tai Limited (Singapour), Autobutler (Suède), Leroy Merlin (Pologne), Muller / Lisner (Pologne), Quiksilver (Global), Statoil Fuel & Retail (Nordics, Europe de l'Est & EMEA), AIA (Hong Kong), Bokadirekt.se (Suède), Mondelez (Canada), Tourism Trentino (Italie), Choose Chicago (Etats-Unis), Coca Cola (Argentine), Humanitas (Italie), Medtronic (Australie), Tous (Italie), Yoox (Italie), Ministry of Defense (Pays-Bas), Ministry of Finance / Tax Authority (Pays-Bas), Valeant - Polfa Rzeszow (Pologne), Asics (Global), Starbucks (Etats-Unis), Acromas (AA and SAGA) (Royaume-Uni), Idea Bank / Lion's Bank (Pologne), King.com (New Markets), McCormick (New Markets), SkyScanner (Royaume-Uni), Sunbullah (Emirats Arabes Unis), Warner (Royaume-Uni), Wing Tai Limited (Singapour), Autobutler (Suède), Heineken (New Market) (Emirats Arabes Unis), Hyundai (Mexique), Leroy Merlin (Pologne), Muller / Lisner (Pologne), Statoil Fuel & Retail (Europe du Nord), Walmart (Amérique Centrale), AIA (Hong-Kong), Bokadirekt.se (Suède), Tourism Trentino (Italie), Choose Chicago (Etats-Unis), Heineken (New Market) (Chine), medtronic (Australie), Electronic Arts (NAM), Fincantieri (Italie), Ministry of Defense (Pays-Bas), Valeant - Polfa Rzeszow (Pologne), Asics (Global), AIA (Malaisie), Air New Zealand (Singapour), Diageo (Australie), Primark (Allemagne), Procter & Gamble (Turquie), Starbucks (Etats-Unis),Guitar Center (Etats-Unis), Haribo (Etats-Unis), Heineken (New Market) (Hong Kong), P&O Ferries (EMEA), Pitney Bowes (Global), Procter & Gamble (Caucase), Procter & Gamble (Russie), Procter & Gamble (Ukraine), Car2Go (Nordics), Desigual (Global), Treasury Wines (Australie), Airbnb (Global), Belcorp (Colombie), Belcorp (Pérou) ,Seek (Australie), WWF (Pologne), BELCORP (République Dominicaine),Deutsche Bank GBC (Allemagne), Irish League of Credit Union (Irlande, Pologne) Standard Platnosci "Blik" (Poland), Bloomin' Brands (Etats-Unis), Brown-Forman (Global), Coca Cola (Equarteur), Mars (France), Nickelodeon (Etats-Unis), Tourism Malaysia Oceania (Malaisie).

ZenithOptimedia
Nestle (Philippines), Rabobank (Australie), Scoot (Asie - Régional), Majid Al Futtaim Properties (Emirats Arabes Unis), Wyeth (Philippines), PUIG (France), Velvet Care (Pologne), Zabka (Pologne), Wawel (Pologne), The European Comission (Arménie), SCA (Croatie, Géorgie, Arménie), Niko (Ukraine), KIA (Biélorussie), Agro Sevilla Aceitunas (Arménie), Ipek Kagit (Arménie), Sands (Chine), Reckitt Benckiser (Emirats Arabes Unis), Deoleo (Espagne), Hunan Mobile (Chine), Triodos Bank (Espagne), Union Pay (Hong Kong), Famisanar (Colombie), Promotora Karmairi (Colombie), Ulker (Géorgie), Ergopack (Biélorussie), Caracol Tv (Colombie), Telefónica (Royaume-Uni, Allemagne, Espagne, Argentine), Metro PCS (Etats-Unis), Electrolux (Etats-Unis), Molson Coors (Royaume-Uni), Crédit Foncier (France), ADAC e.V. (Allemagne), Pakmaya (Turquie), Aksa Elektrik (Turquie), Mogo.ge (Géorgie), Nestlé (Royaume-Uni), L'Oréal (Russie), Perfetti Van Melle (Chine), Directv (Argentine), BMW Group Middle East (MENA), L'Oréal (Panama, Costa Rica, Guatemala, El Salvador, République Dominicaine, Paraguay, Equateur, Bolivie), Postbank/Deutsche Bank Retail (Allemagne), The European Commission (Arménie), Heineken (Colombie), La Région Rhône-Alpes (France), PKP Intercity (Pologne), KRKA (Arménie).

2014 Press Releases

01-09-2014        Publicis Groupe and Omnicom receive unconditional clearance from the European Commission
01-10-2014        Publicis Groupe half-year financial statement liquidity contract
01-10-2014        Publicis Groupe acquires Qorvis Communications
01-21-2014        Publicis Groupe acquires leading South African media agency AML
01-30-2014        Publicis Groupe acquires 51% of leading independent Indian advertising agency Law & Kenneth
02-13-2014        2013 Full Year Results
02-25-2014        Publicis Groupe acquires Lighthouse Digital, digital media agency in South Africa
03-06-2014        Publicis Groupe acquires Hawkeye, a data driven integrated digital agency in the US
03-20-2014        Publicis Groupe receives Randstad Award for "Most attractive employer" in the service sector in France
04-23-2014        Precision about Omnicom and Publicis's merger
05-09-2014        Supervisory Board of May 8, 2014
05-09-2014        Publicis and Omnicom agree to terminate proposed merger of equals
05-28-2014        Publicis Groupe Combined General Shareholder's meeting 2014
06-09-2014        Overview of the share buyback program authorized by shareholders at their Combined Ordinary and Extraordinary General Meeting of May 28, 2014
06-12-2014        Publicis Groupe sells its stake in royalties to its founders
06-26-2014        Publicis Groupe launches Roar, a full-service digital agency
07-01-2014        Publicis Groupe acquires leading eBusiness firm Crown Partners
07-03-2014        Publicis Groupe acquires UK-based Salterbaxter
07-07-2014        Publicis Groupe half-year financial statement liquidity contract
07-08-2014        Publicis Groupe creates a leading European digital communications hub with acquisition of Proximedia
07-10-2014        Publicis Worldwide expands its digital expertise in the Latin American and African markets with three key moves
08-11-2014        Publicis Groupe files its 2014 Half-Year Financial Report
09-02-2014        Publicis Groupe acquires Nurun, global design and technology consultancy, subsidiary of Quebecor Media
09-08-2014        Publicis Groupe acquires Turner Duckworth
09-10-2014        Adobe and Publicis Groupe team up to deliver first always-on global marketing platform
09-16-2014        Publicis Groupe Conseil de Surveillance announces
09-26-2014        Publicis Groupe acquires Zweimaleins to create « Saatchi & Saatchi Pro », a new B2B agency in Germany
09-29-2014        AOL and Publicis Groupe to expand global advertising partnership into programmatic video and linear TV
09-30-2014        Publicis Groupe acquires Italy's leading social media agency, Ambito5
08-10-2014        Publicis Groupe Continues Expansion in the South African Market with Three New Acquisitions
13-10-2014        Publicis Groupe Propels into the Future of Performance-Based Advertising with a Strategic Investment in Matomy,the World Leader in "Pure" Performance Based Advertising
15-10-2014        Publicis Groupe Acquires 3|SHARE, Adobe Digital Marketing Experts
23-10-2014        Publicis Groupe: Q3 2014 Revenue
28-10-2014        Publicis Groupe Acquires RUN and Reinforces Expertise in Programmatic. Real-Time Data Management and Multi-Channel Programmatic Buying Platform to Become Part of Vivaki And Starcom MediaVest Group
03-11-2014        Publicis Groupe to Acquire Sapient in $3.7 Billion Allcash Transaction
17-11-2014        Publicis Groupe to Integrate Nurun into Razorfish Global and Publicis Worldwide Networks
04-12-2014        From a Digital Leader to a Business, Marketing and Communication Transformation Leader, Growth Objectives Upgraded, Margin Improvement Confirmed
09/12/2014        Publicis Groupe Extends Tender Offer to Acquire Sapient
09-12-2014        Publicis successfully prices eur 1.3 billion bond issue
11-12-2014        Publicis Groupe Acquires Relevant24
24-12-2014        Publicis Groupe Extends Tender Offer to Acquire Sapient

Glossary

Net financial debt (or net debt): equals the long and short term financial debt plus associated derivatives fair value, less cash and cash equivalent

Average net debt: average of average monthly net debt.

Net new business: this figure is derived not from financial reporting but from estimated media-marketing budgets based on annual business (net of losses) from new and existing clients.

Operating margin: The operating margin is equal to the revenue after deduction of personnel expenses, other operating expenses (excluding non-current income and expenses), depreciation and amortization (excluding intangible arising from acquisitions).

Operating margin rate: operating margin/revenue.

Organic growth calculation

EUR million	FY 2014	Q4	Sept 30 (9 months)		Currency Impact (EUR million))
2013 Revenue	6,953	1,927	5,026			FY 2014	Q4	Sept 30 (9 months)
Currency impact	(80)	72	(152)		GBP	31	10	21
2013 Revenue at 2014 exchange rate (a)	6,873	1,999	4,874		USD	2	68	(66)
2014 revenue before acquisitions(1)(b)	7,010	2,062	4,948		Others	(113)	(6)	(107)
Revenue from acquisitions(1)	245	87	158		Total	(80)	72	(152)
2014 revenue	7,255	2,149	5,106
Organic growth (b/a)	+2.0%	+3.2%	+1.5%

1. Acquisitions (Lbi, Convonix, Netalk, Neev, BosZ, Espalhe, Engauge, Poke, TPM, ZO Romania, Interactive Solutions, ETO, Heartbeat, Verilogue, Synergize, Walker Media, Beehive, Prima, ZO South Africa, Lighthouse, Polarix, Owen Kessel, Qorvis, L&K India, Hawkeye, Lead 2 Action, Salter Baxter, Crown, Proximedia, Ambito 5, Liquorice, Nurun, Turner Duckworth, Tangerine, Run, ZME, Machine, BrandsRock, 3Share, Relevant 24, Monkees, ZO Puerto Rico, AKM3) net of disposals
2. 2014: 1 EUR = 1.3267 USD      2013: 1 EUR = 1.3277 USD
             1 EUR = 0.8061 GBP                1 EUR =  0.8491 GBP

Consolidated income statement

(in millions of euros)		2014	2013	2012
Revenue		7,255	6,953	6,610
Personnel expenses		(4,506)	(4,330)	(4,078)
Other operating expenses		(1,442)	(1,396)	(1,344)
Operating margin before depreciation and amortization		1,307	1,227	1,188
Depreciation and amortization expense (excluding intangibles arising from acquisitions)		(125)	(120)	(126)
Operating margin		1,182	1,107	1,062
Amortization of intangibles arising from acquisitions		(51)	(49)	(45)
Impairment loss		(72)	(4)	(11)
Non-current income and expenses		10	69	39
Operating income		1,069	1,123	1,045
Financial expenses		(48)	(46)	(71)
Financial income		25	20	41
Cost of net financial debt		(23)	(26)	(30)
Other financial income and expenses		(5)	5	(2)
Pre-tax income of consolidated companies		1 041	1 102	1 013
Income taxes		(311)	(298)	(279)
Net income of consolidated companies		730	804	734
Share of profit of associates		4	5	25
Net income		734	809	759
Of which:
Net income attributable to non-controlling interests		14	17	27
Net income attributable to equity holders of the parent company		720	792	732

Per share data (in euros) - Net income attributable to equity holders of the parent company
Number of shares		223,868,360	215,516,919	201,032,235
Earnings per share		3.22	3.67	3.64
Number of diluted shares		227,772,479	224,430,805	224,143,700
Diluted earnings per share		3.16	3.54	3.34

Consolidated statement of comprehensive income

Consolidated balance sheet

(in millions of euros)		December 31, 2014	December 31, 2013*	December 31, 2012*
Assets
Goodwill, net		7,006	6,123	5,667
Intangible assets, net		955	939	982
Property, plant and equipment		552	513	506
Deferred tax assets		133	126	96
Investments in associates		36	28	23
Other financial assets		195	121	242
Non-current assets		8,877	7,850	7,516
Inventories and work in progress		320	307	342
Trade receivables		7,676	6,994	6,841
Other current receivables and assets		595	517	591
Cash and cash equivalents		3,158	1,442	1,314
Current assets		11,749	9,260	9,088
Total assets		20,626	17,110	16,604

Equity and liabilities
Share capital		88	86	84
Additional paid-in capital and retained earnings, Group share		5,998	5,009	4,531
Equity attributable to holders of the parent company		6,086	5,095	4,615
Non-controlling interests		29	38	44
Total Equity		6,115	5,133	4,659
Long-term borrowings		1,627	538	730
Deferred tax liabilities		360	295	238
Long-term provisions		442	368	464
Non-current liabilities		2,429	1,201	1,432
Trade payables		9,640	8,636	8,249
Short-term borrowings		533	322	379
Income taxes payable		72	31	65
Short-term provisions		125	139	166
Other creditors and current liabilities		1,712	1,648	1,654
Current liabilities		12,082	10,776	10,513
Total equity and liabilities		20,626	17,110	16,604

* Figures have been restated as explained in Note 1 « Accounting policies » in accordance with IFRIC 21 amended.

Consolidated statement of cash flows

Consolidated statement of change in equity

* Figures have been restated as explained in Note 1 « Accounting policies » in accordance with IFRIC 21 amended.

Earnings per share

Earnings per share and diluted earnings per share

1. Only stock options and warrants with a dilutive impact, i.e., whose strike price is lower than the average strike price, are included in the calculation. In 2014, all the stock options and warrants not yet exercised at the year-end had a dilutive effect.
2. Over the three years 2014, 2013 and 2012, all of the Oceanes had a dilutive impact and are therefore factored into the calculation of diluted EPS.

For informational purposes, the 2014 EPS, calculated on a €726 million net income excluding the merger related costs reversal and excluding Sapient acquisition costs (representing a €6 million net costs elimination), and the 2013 EPS, calculated on a €816 million net income excluding merger related costs (€38 million in pre-tax merger costs, i.e., €24 million, net of taxes), obtained the following:

Headline earnings per share (basic and diluted)

1. EPS after elimination of the impairment losses, amortization of intangibles from acquisitions, the main capital gains and losses on disposal of assets, the fair value remeasurement gains and losses, the revaluation of earn-out payments, the Sapient acquisition costs and the Publicis/Omnicom merger costs.