Full Year Report January – December 2014

  · Sales for the full year increased by 6 percent to 13,305 MSEK (12,610) and
for the fourth quarter by 11 percent to 3,536 MSEK (3,178). In local currencies,
sales increased by 4 percent for the full year and by 7 percent for the fourth
quarter.
  · Operating profit from product areas1) for the full year increased by 2
percent to 3,446 MSEK (3,375) and for the fourth quarter by 8 percent to 900
MSEK (835). In local currencies, operating profit from product areas1) increased
by 1 percent for the full year and by 4 percent for the fourth quarter.
  · Operating profit2) amounted to 3,780 MSEK (3,855 including a capital gain of
161 MSEK) for the full year and to 992 MSEK (932) for the fourth quarter.
  · EPS (basic) for the full year amounted to 13.23 SEK (13.63) and 3.55 SEK
(3.43) for the fourth quarter. EPS (basic), excluding larger one-time items, for
the full year amounted to 13.23 SEK (12.82).
  · The Board proposes an increased dividend to 7.50 SEK (7.30).

1) Operating profit for Swedish Match product areas, which excludes share of net
profit in STG and larger one-time items.
2) Operating profit for the Group includes share of net profit in STG and larger
one-time items.
For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference
A telephone conference will be held today, Wednesday, February 18 at 2:00 p.m.
(CET), (1:00 p.m. UK time). At this time we will review and comment on the
results. Participants will include Lars Dahlgren, Marlene Forsell, and Emmett
Harrison.

Listen to the telephone conference live at:
http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone
number:
UK replay number: +44 20 7031 4064, access code: 951142
US replay number: +1 888 365 0240, access code: 951142
Swedish replay number: +46 8 505 203 33, access code: 951142
__________
Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130
___________

The character of the information in this report is such that it shall be
disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities
Markets Act. The information was disclosed to the media on February 18, 2015 at
08.15 a.m. (CET).
___________

Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Swedish Match share is listed on
NASDAQ OMX Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
___________

Swedish Match AB (publ), Box 7179, SE-103 88 Stockholm, Sweden
Visiting address: Västra Trädgårdsgatan 15. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com