New members in SCA’s Corporate Senior Management Team

Following the appointment of Magnus Groth as new President and CEO of SCA,
Volker Zöller has today been appointed new President of SCA’s Consumer Goods
Europe Business Unit and a member of the Corporate Senior Management Team,
replacing Magnus Groth in his previous role. Volker Zöller will assume his new
position effective today. Furthermore, SCA is today announcing that Ulrika
Kolsrud and Donato Giorgio will join SCA’s Corporate Senior Management Team.
Ulrika Kolsrud will assume the role of President of Global Hygiene Supply
Personal Care. Donato Giorgio will assume the role of President of Global
Hygiene Supply Tissue. Ulrika Kolsrud and Donato Giorgio will assume their new
roles effective today. This will further increase focus on achieving supply
chain efficiencies.

“I am happy to welcome these three new members to SCA’s Corporate Senior
Management Team. Their contributions in terms of varying backgrounds,
capabilities and perspectives will bring additional strength to the Group,” says
Magnus Groth, President and CEO of SCA.

With these appointments, Volker Zöller will leave his position as head of
Regional Sales and Marketing, Central Europe at Consumer Goods Europe. Ulrika
Kolsrud will leave her position as Vice President R&D at Personal Care and
Donato Giorgio will leave his position as Vice President Product Supply Personal
Care.

“Thanks to our consistent strategy focused on innovation, growth and efficiency
improvements, SCA has transformed into a leading global hygiene and forest
products company. I look forward to working with our customers, partners and
employees worldwide to continue executing our strategy, thereby creating further
value for all our stakeholders”, says Magnus Groth.

Following these changes, William Ledger, who has been instrumental in creating
the foundation of a strong and efficient supply organization, will leave SCA’s
Corporate Senior Management Team to pursue other opportunities within the
company.

NB

This information is such that SCA must disclose in accordance with the
Securities Markets Act and/or the Financial Instruments Trading Act. The
information was submitted for publication on March 2, 2015, at 08:00 CET.
For additional information please contact:
Johan Karlsson, Vice President Investor Relations, 46 8 788 51 30
Karl Stoltz, Media Relations Manager, 46 8 788 51 55
Joséphine Edwall-Björklund, Senior Vice President Communications
SCA is a leading global hygiene and forest products company. The Group develops
and produces sustainable personal care, tissue and forest products. Sales are
conducted in about 100 countries under many strong brands, including the leading
global brands TENA and Tork, and regional brands, such as Libero, Libresse,
Lotus, Nosotras, Saba, Tempo and Vinda. As Europe’s largest private forest
owner, SCA places considerable emphasis on sustainable forest management. The
Group has about 44,000 employees. Sales in 2014 amounted to approximately SEK
104bn (EUR 11.4bn). SCA was founded in 1929, has its headquarters in Stockholm,
Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit
www.sca.com.