MTG appoints new Executive Vice President of Programming & Content Development

Jakob Mejlhede Andersen has been appointed as Executive Vice President of MTG
Programming & Content Development and joins the MTG Executive Management Team
with immediate effect. Jakob will be responsible for content acquisition,
programming and development for MTG’s Nordic on and offline pay-TV businesses,
and group-wide online free-TV businesses. The role also includes format sourcing
and co-productions.
Jakob Mejlhede Andersen joined MTG in 2005 and has been Senior Vice President of
Acquisitions & Programming for the last six years. He also became Chief Content
Officer of the Group’s digital accelerator MTGx a year ago.

“MTG has a unique position in the industry as we operate across almost all on
and offline content platforms, as well as across multiple territories. My role
is to explore how we develop and utilize our world class content portfolio in as
smart a way as possible, so that consumers enjoy the best experiences and are
brought even closer to the entertainment that they love. We are constantly
evolving and have the clear objective to be the leading digital entertainment
house in each of our markets. My priority is clear – that the audience remains
at the centre of every decision that we make.”

Jakob Mejlhede Andersen, MTG Executive Vice President of
Programming & Content Development

“Content is king at MTG and Jakob has long been our king of content. Video
viewing is increasingly digital, unscheduled and mobile so relevance is more
than ever the name of the game, and that is about securing the best content
available and delivering it to viewers in many different ways. Jakob is now
therefore our Chief Story-sourcer and Story-teller, with a wide brief across
MTG’s channels and services to work with our experienced teams to deliver the
leading digital entertainment brands in each of our markets.”

Jørgen Madsen Lindemann, MTG President and CEO

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MTG (Modern Times Group MTG AB (publ.)) is an international entertainment group.
Our operations span six continents and include TV channels and platforms, online
services, content production businesses and radio stations. We are also the
largest shareholder in CTC Media, which is Russia’s leading independent media
company. Our shares are listed on Nasdaq OMX Stockholm (‘MTGA’ and ‘MTGB’).

The information in this announcement is that which MTG is required to disclose
according to the Securities Market Act and/or the Financial Instruments Trading
Act, and was released at 08:00 CET on 4 March 2015.