March 2015
HIMEDIA MONETIZES IN EXCLUSIVITY THE LEADING PARENTAL SITE IN FRANCE: NOTREFAMILLE.COM & ENFANT.COM
Paris, March 16th 2015, 17:40 PM - Following Notrefamille.com website acquisition, Bayard chose HiMedia, leading European advertising network, for the exclusive sales of its inventories on notrefamille.com and enfant.com.
A strategic development on the Family / Parental realm
Bayard Group, created in 1873, is a reference publisher in the Youth realm. Fortified by its leading positioning, the group speeded-up its digital transformation over the past months, with the latest acquisition of Notrefamille.com website (and after the acquisition of 100% of enfant.com site in 2014).
Notrefamille.com, leader of the Family/Parenting1 category with more than 1,7 Million2 Unique Users each month, offers useful contents related to pregnancy, education as well as health or food.
Enfant.com reaches more than 354 0003 Unique Users and guides families, or families to-be, thanks to practical tools and advice from experts.
Bayard Group editorial expertise is now serving both emblematic sites, which represent the first digital platform dedicated to families, gathering more than 2 Million Unique Users unduplicated4. Bayard Group ambition now is to spread its know-how around the themes families are concerned with out, in order to favor the development of both notrefamille.com and enfant.com.
"Bayard ambition is clearly shown: develop the leading digital platform in the service of families, but also become a reference for brands and companies dedicated to the parental realm." Emmanuel du Boisbaudry, responsible for the Parental hub, comments.
An exclusive partnership, relying on HiMedia expertise
HiMedia imposed itself as the best actor for the exclusive monetization of Bayard digital inventories, thanks to its four poles of expertise: Adexchange.com - Programmatic marketplace, Mobvious - Mobile advertising sales house, Fullscreen - Online video advertising sales house and Magic - Brand content & special operations.
Florence Brame, France Country Manager of HiMedia comments: "Notrefamille.com and enfant.com sites perfectly complete our offer targeting Women and Families with topics they are concerned about at different stages of their lives: pregnancy, health, education, cooking, fashion, beauty, happiness. The websites join a portfolio of premium publishers such as: Aufeminin, Marmiton, Webedia sites (750g, Terrafemina, Pure People, Pure Trend), Cuisine AZ, Marie-France, Be, Psychologies, SeLoger".
1, 2, 3, 4: Mediamétrie, December 2014
About HiMedia
Pioneer in its field, HiMedia is the leading European advertising network. The company offers its clients a wide range of advertising solutions to leverage and optimize their digital strategy. It relies on dedicated teams in four areas of expertise:
- Real time marketplace, Adexchange.com
- Mobile advertising, Mobvious
- Online video advertising, Fullscreen
- Creative solutions and brand content, Magic.
HiMedia is a company of HiMedia Group. The Group acts as a global partner supporting its clients in their online strategy optimization operating in two business areas, digital advertising - HiMedia - and online payment - HiPay. Established in 8 European countries, the Group employs approximately 420 people and generated sales of €166 million in 2014. Independent since its creation in 1996, the company is listed on the Euronext Paris Compartment C and is included in the CAC Small, CAC-All Tradable and CAC-PME indices.
Code ISIN: FR 0000075988 / Mnémo: HIM.
More information on www.himediagroup.com/himedia
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Next financial communication: 2014 full year results, March 18, 2015, before market opening.
Press contact
HiMedia :
Vanessa Touboul
vtouboul@hi-media.com
0033 (0)1 73 03 89 12
This press release does not constitute an offer to sell, or a solicitation of an offer to buy Hi-Media shares. If you wish to obtain more complete information about HiMedia Group, please refer to our Internet site www.himediagroup.com under the Investors heading.
This press release may contain some forward-looking statements. Although HiMedia Group considers that these statements are based on reasonable hypotheses on the publication date of this release, they are by their very nature subject to risks and uncertainties that could cause the actual results to differ from those indicated or projected in these statements.
HiMedia Group operates in a continually changing environment and new risks could potentially emerge. HiMedia Group assumes no obligation to update these forward-looking statements, whether to reflect new information, future events or other circumstances.
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