TORONTO, March 17, 2015 (GLOBE NEWSWIRE) -- In celebration of World Water Day 2015 on March 22, award-winning Uniworld Boutique River Cruise Collection in partnership with The TreadRight Foundation, proudly announces their continued support of WHOLE WORLD Water, their partner in ensuring access to clean and safe water for all.
"Basic necessities, such as clean drinking water, should be available to everyone worldwide, and it is not. Our partnership with WHOLE WORLD Water helps to ensure access to clean and safe water for all," said Guy Young, President of Uniworld. "As we celebrate World Water Day 2015, we could not be more proud to be Water Champions by helping to spread the word around the world about this most important issue."
More than one billion people today do not have access to clean and safe water. WHOLE WORLD Water campaigns to unite the hospitality and tourism industry on a non-competitive platform to eradicate this issue. It is estimated the hospitality and tourism industry can contribute US$1 billion per year to alleviate this global issue.
"We are proud to stand alongside Uniworld in the fight for clean and safe water; Uniworld was one of the first members to join WHOLE WORLD Water and recognize that economic and social progress go hand in hand," says Jenifer Willig, co-founder of WHOLE WORLD Water. The launch of wholeworldwater.org is yet another exciting and encouraging step in this mission to give the whole world water."
"WHOLE WORLD Water relies on the commitment of our members all across the globe. We have been humbled by their passion and drive to help end this crisis. As a result, in a little over a year, we have been able to fund nine projects in Cambodia, India, and Uganda with new projects coming in Kenya and Madagascar, " says Karena Albers, co-founder of WHOLE WORLD Water.
Since becoming a WHOLE WORLD Water member in 2013, Uniworld has been a proud #WaterChampion, donating US$1 on behalf of each guest to the WHOLE WORLD Water Fund. Uniworld also makes it its mission to filter its own water, reduce plastic waste and put a greater emphasis on educating travellers on the importance of the initiative and the gravity of the global water issue.
WHOLE WORLD Water invests 100 per cent of the funds it raises into clean and safe water projects all over the world.
WHOLE World Water has launched its new consumer-facing website wholeworldwater.org, which asks one simple action - for the public to message local restaurants and invite them to join WHOLE WORLD Water via their Facebook location app.
About The TreadRight Foundation:
Created as a joint initiative between The Travel Corporation's family of brands, the TreadRight Foundation is a not-for-profit working to ensure the environment and communities we visit remain vibrant for generations to come. To date, TreadRight has helped support more than 35 sustainable tourism projects worldwide. The Foundation's guiding principle is to encourage sustainable tourism development through conservation, leadership and support for communities.
TreadRight's past project partners include WWF, Conservation International and The National Trust in the UK. Current initiatives include sponsoring the National Geographic Society's inaugural "World Legacy Awards," helping to combat wildlife crime with WildAid, and empowering individuals with the Alliance for Artisan Enterprise.
To learn more about our past and current work at TreadRight, please visit us at treadright.org.
About the issue:
Today, more than a billion people worldwide are without access to clean and safe drinking water, and an estimated 2.4 billion lack access to basic sanitation. WHOLE WORLD Water members seek to prove that social, environmental and economic progress are not mutually exclusive.
About WHOLE WORLD Water:
Developed to end the global water crisis, WHOLE WORLD Water works to unite the hospitality and tourism industry to filter, bottle, and sell its own water, and contribute 10% of the proceeds to the WHOLE WORLD Water Fund. Founded in 2012 by award winning documentary filmmaker Karena Albers, and Jenifer Willig, former CEO of the (RED) campaign, the core belief of WHOLE WORLD Water is that if it is not good for business, it is simply not sustainable. For more information, please visit www.wholeworldwater.co, and join the conversation on Twitter @WHOLEWORLDWater.
About The WHOLE WORLD Water Fund:
The WHOLE WORLD Water Fund was established to radically increase resources to provide access to clean and safe water to communities around the world. Designed specifically for clean and safe water investments, the Fund can be accessed by organizations, charities and social enterprises focused on clean and safe drinking water issues. Trustees of the Fund include Sonu Shivdasani, Sir Jonathon Porritt, Fraser McColl and Rachel Cardone. Ambassadors include: Sir Richard Branson, Rich Wolf, David de Rothschild, Yves Behar, Graham Hill, Ben Elliot, Waris Ahluwalia, Gabriel Byrne, Stanley Johnson, Natasha Khan, Edward Norton, Tilda Swinton, Haider Ackermann, Ryan McGinley and Shekhar Kapur.
Media Contacts:
Michelle Lee Hoy
PR & Digital Media Specialist
The Travel Corporation | 33 Kern Rd., Toronto, ON, M3B 1S9
(416) 322-8468 ext. 7295 | michelle.leehoy@travcorp.ca
Marie Anne MacRae
Global VP, Strategic Partnerships
The Travel Corporation | 33 Kern Rd., Toronto, ON, M3B 1S9
(416) 915-7016 | marieanne.macrae@travcorp.ca