Marimekko Corporation, Press release, 18 March 2015 at 12.00 a.m.
Marimekko continues its international expansion.
Marimekko’s international store network expanded further when the Middle East’s first Marimekko store opened in Dubai, the UAE, in early March. The store is located in the new Boxpark shopping mall in the stylish Jumeirah district. Customers can also enjoy a Marimekko café in the store.
Another Marimekko store is to be opened in April in the Dubai Mall.
“The UAE is an attractive market for us, famous for its excellent shopping opportunities. The region has a great deal of local purchasing power. Dubai is particularly interesting because it is a busy shopping destination for tourists, attracting visitors from around the world. For these reasons, the brand's recognition factor can be cultivated there globally on a very broad scale,” says Päivi Lonka, CSO.
Marimekko and its local partner BinHendi Enterprises aim to open a total of eight Marimekko stores in the Middle East by the end of 2018. After store openings in the UAE, the intention is to also extend operations to Kuwait, Qatar and Saudi Arabia. BinHendi Enterprises has more than 40 years of experience in retailing international fashion and lifestyle brands in the Middle East and India.
More information:
Päivi Lonka, CSO, tel. +358 9 758 7430
Photos from Marimekko store in Dubai:http://mediabank.marimekko.fi/?cart=9284-kbjdamdhjd&l=EN
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Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2014, brand sales of the products worldwide amounted to EUR 187 million and the company's net sales were EUR 94 million. More than 140 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com