SEQR launches in Spain


Seamless’ (OMX: SEAM) mobile payment service SEQR is now being rolled out in the
third country in a short time. Since last week, the service has been launched in
the Netherlands and Germany, and now it is time for Spain. Since before SEQR is
available in the Swedish, Finnish, Romanian, Belgian and Portuguese markets and
the roll out in Spain gives more than 45 million people the chance to use the
leading mobile payment service in Europe.
The mobile service SEQR works both in stores and online, but also by the service
SEQR Shop Spot, which basically turns everything to a possible sales channel, by
scanning a QR code from any surface. This can be done through an ad, digital
banner, a physical product or a TV commercial.
- Thanks to SEQR Shop Spot we can maintain a fast rollout of the service on new
markets. SEQR Shop Spot makes us independent of the big chains integration speed
to install SEQR physically. SEQR Shop Spot is a unique service that has the
potential to revolutionize trade. It goes beyond the two traditional sales
channels - physical stores and online - and instead make everything into a
potential sales channel. To enter the Spanish market is also strategically
important for us, says Peter Fredell, CEO of Seamless.
The technology behind SEQR enables merchants to lower the interchange fees
significantly compared to those charged by traditional card companies. Also for
consumers, it is cheaper to use mobile payment. SEQR refunds up to 3 percent
cashback on all purchases made with the service. With SEQR, consumers can also
transfer money between each other without any cost.
SEQR will work in Spain from today and consumers will from the start be able to
buy products from several well-known brands through SEQR Shop Spot. The roll out
in Spain now continues indefinitely by connecting more and more physical stores
and online retailers to SEQR.

For more information:

Jonas Larsson, press contact SEQR +46 70 108 86 68, jonas.larsson@seamless.se

Peter Fredell, CEO Seamless +46 8 564 878 00, peter.fredell@seamless.se

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on 20 March 2015 at 07.50 am (CET).

ABOUT SEQR, by Seamless
SEQR (se·cure) is Europe’s most used mobile payment solution in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at restaurants,
parking lots and online, transfer money at no charge, connect loyalty programs,
store receipts digitally and receive offers and promotions directly through one
mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at
check-out and approves the purchase by entering a PIN code. Fast, smooth and
safe, SEQR’s payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies. SEQR’s
unique transaction platform has been developed by Seamless, one of the world’s
largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 26 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 6 200
merchants have chosen SEQR including the largest grocery chains, fast food
chains and national retailer chains in the markets where SEQR is established.
Currently SEQR is established in Sweden, Finland, Romania, Belgium, Portugal,
Netherlands and Germany. In 2013, SEQR won the Mobile Money Global Award for
Best Mobile Money Deployment in Europe. Seamless is traded on Nasdaq OMX
Stockholm, under the SEAM ticker. www.seqr.com

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