Sanoma Corporation, Press Release, 23 March 2015 at 9:00 CET+1
Sanoma will publish its first mobile game. It is based on Disney's globally established Donald Duck group of characters. The game will be tested in the Australia and New Zealand markets during summer 2015.
Sanoma is publishing a mobile game based on Disney’s strong Donald Duck brand. The game will be tested in Australia and New Zealand during the spring and summer. After the testing phase, the game is planned for roll-out in additional markets, including Finland, in autumn 2015.
“Our cooperation with Disney provides Sanoma with an international audience and worldwide potential. This innovative strategy adventure game is positioned in a unique market segment with a broad audience”, says Ulla Leppä, president of Sanoma Kids Media.
The business model is based on in-app purchases that speed up the game progression. The game is designed for the iOS platform.
“Our target is to create a strong connection with all Finns, and with this game we have an opportunity to reach brand new target groups in addition to existing Donald Duck fans. The project is based on our strong licensing partnership with Disney and close startup-like cooperation with experienced professionals in the Finnish gaming industry. This is a very beneficial operating model for us, as well as an interesting growth opportunity”, adds Pia Kalsta, CEO of Sanoma Media Finland.
For more information, please contact Hanna Johde, Communications Director, Sanoma Media Finland, tel. +358 40 673 8977
Sanoma Media Finland is the leading Finnish multi-channel media company known for its leading brands. We offer information, experiences and entertainment through newspapers and magazines, television and radio as well as online and in mobile media. Our brands reach most Finns every day. Sanoma Media Finland is part of Sanoma, a European pioneer in consumer media and learning.
Sanoma Kids Media is Finland's major publisher of content for children and the young. Our varied and multi-channel media selection offers families with children moments of fun, unforgettable experiences, educational activities and high‐quality reading.