SEQR launches in France


Seamless’ (OMX:SEAM) rollout of the mobile payment service SEQR continues. In
the last few weeks, the service has been launched in the Netherlands, Germany
and Spain. Now it is time for France, a market with over 66 million inhabitants.
SEQR is also available in the Swedish, Finnish, Romanian, Belgian and Portuguese
markets, and France now becomes the ninth market for Europe´s leading mobile
payment service.
The technology behind SEQR enables merchants to lower the interchange fees
significantly compared to those charged by traditional card companies. Also for
consumers, it is cheaper to use mobile payment. SEQR refunds up to 3 percent
cashback on all purchases made with the service. With SEQR, consumers can also
transfer money between each other without any cost. The feature works across
national borders, which means that users in France for example, can transfer
money free of charge, to any other user within the same currency area
where SEQR is established. In several of the markets, Seamless and SEQR are the
first company to launch this type of service. Cross currency money transfers
will be available later on 2015.

- We want to be the world's smartest mobile payment service and we aim to make
life easier for our users. Being able to quickly transfer money between each
other is something that has been very popular in Sweden, and we are pleased to
offer this, and all our other services, in even more countries, says Peter
Fredell, CEO of Seamless.

The mobile service SEQR works both in stores and online, but also by the service
SEQR Shop Spot, which basically turns everything to a possible sales channel, by
scanning a QR code from any surface. This can be done through an ad, digital
banner, a physical product or a TV commercial.
SEQR will work in France from today and consumers can from the start buy
products from several well-known brands through SEQR Shop Spot. The roll out in
France now continues indefinitely by connecting more and more physical stores
and online retailers to SEQR.

For more information:

Jonas Larsson, press contact SEQR +46 70 108 86 68, jonas.larsson@seamless.se

Peter Fredell, CEO Seamless +46 8 564 878 00, peter.fredell@seamless.se

This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on 24 March 2015 at 07.50 am (CET).

ABOUT SEQR, by Seamless
SEQR (se·cure) is Europe’s most used mobile payment solution in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at restaurants,
parking lots and online, transfer money at no charge, connect loyalty programs,
store receipts digitally and receive offers and promotions directly through one
mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at
check-out and approves the purchase by entering a PIN code. Fast, smooth and
safe, SEQR’s payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies. SEQR’s
unique transaction platform has been developed by Seamless, one of the world’s
largest suppliers of payment systems for mobile phones.

Founded in 2001 and active in 26 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 6 200
merchants have chosen SEQR including the largest grocery chains, fast food
chains and national retailer chains in the markets where SEQR is established.
Currently SEQR is established in Sweden, Finland, Romania, Belgium, Portugal,
Netherlands, Germany, Spain and France. In 2013, SEQR won the Mobile Money
Global Award for Best Mobile Money Deployment in Europe. Seamless is traded on
Nasdaq OMX Stockholm, under the SEAM ticker. www.seqr.com

Attachments

03232754.pdf