SAN DIEGO, March 25, 2015 (GLOBE NEWSWIRE) -- Global Payout, Inc. (OTC Pink:GOHE), a leading provider of international electronic payment solutions, announced today that it has been selected to participate in an innovative and new marketing platform with Innovation720, LLC. Innovation720 is the owner and developer of the patent-pending On-BagTM and Omni-BagTM promotional shopping bag programs. The On-BagTM and Omni-BagTM programs are designed to access customers in store, but continue to engage them at home. The "bag" programs are fully integrated topical programs that include: Reach, Activation and Engagement all in one practical delivery platform. As such, Global Payout and their MoneyTrac® Prepaid Card have been selected as the exclusive provider of prepaid debit cards to participate with Innovation720, regardless of the retailer they are working with. Innovation720 is expected to launch the On-BagTM and Omni-BagTM in partnership with some of the world's largest retailers imminently. The MoneyTrac® Prepaid Card promotion campaign will receive permanent placement on bags with certain retailer programs.
The On-BagTM and Omni-BagTM programs are based upon reusable shopping bags with vivid visual ads, valuable promotions and two sealed pouches containing promotional materials and samples. The On-BagTM and Omni-BagTM product campaigns are delivered to customers on a one-to-one basis and free at check-out. National, Regional and Local market opportunities are designed to serve various media needs while delivering value to consumers where they live. Each On-Bag™ shopping bag GOES HOME with the customer and is designed to drive consumer excitement, activation, extended engagement and exclusive values. New media integration opens up a direct link to more content and partner offers through: Mobile, Social Media, Web, Apps, Music, Gamification, and other opportunities. As part of the agreement with Global Payout, consumers of participating retailers will leave with their purchased merchandise in an Innovation720 bag complete with ads representing Global Payout prepaid card products. Considering the numbers of: retailers, stores, consumers and resulting daily transactions, hundreds of millions of bags could be circulating.
"We have a very unique and very engaging customer reach program that not only extends and enhances the quality of customer engagement, but also has the potential to create collateral engagements well beyond the initial consumer exposure, and especially after the customer leaves the store," said John Lyons the President of Innovation 720. "This type of engagement opportunity is more than a golden opportunity for the retailers themselves, but also for the suppliers of products to those retailers, and for other 3rd party companies seeking to reach large sectors of the consumer marketplace. For prospective user of the MoneyTrac® Prepaid Card, our programs could be an outstanding a way to reach ideal demographics, new markets and a whole new level of revenue opportunity. We are excited to work with Global Payout and present them as part of our financial services offerings to our large customer base of national and regional retailers. Through our programs the MoneyTrac® Prepaid Card could literally receive hundreds of millions, if not billions of impressions," he added.
Jim Hancock the CEO of Global Payout commented, "This is really an exciting program to be a part of. In a major way, and for the first time, we have the ability to have our prepaid cards be put in front of consumers with ideal demographics through retailers whom provide very complementary business activities. We like the list of retailers Innovation720 is working with and look forward to rolling this out soon."
About Global Payout, Inc.
Global Payout, Inc. (www.globalpayout.com) is a leading FinTech provider of comprehensive, customized electronic payment solutions for domestic, international and multinational businesses, organizations and government agencies worldwide. Global Payout implements payment solutions tailored to a client's specific needs, which may include MoneyTrac®, the company's Consolidated Payment Gateway (CPG), domestic and international prepaid cards, chip and pin cards, custom and co-branded prepaid cards, closed-loop marijuana payment systems, and merchant processing services. The company targets an estimated $3 trillion market including the estimated 60-70 million unbanked and under-banked adults in the U.S. and the estimated 2.5 billion unbanked and under-banked adults around the world.
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