ATLANTA, March 26, 2015 (GLOBE NEWSWIRE) -- Aptean has been named a Strong Performer in "The Forrester Wave™: CRM Suites For Midsize Organizations, Q1 2015", released on March 25 by Forrester Research, Inc. For the report, Forrester evaluated ten vendors against 95 criteria, including sales force automation, marketing automation, customer service, field service, eCommerce, business intelligence, customer data management, technology and architecture. According to the Forrester report:
"Aptean is dedicated to investing in Pivotal CRM as a standalone horizontal CRM, as well as leveraging its capabilities for four solution suites spanning the front and back office for financial services, process manufacturing, professional services and homebuilders."
The report added, "Pivotal CRM offers sound sales force automation, lead management, campaign management, marketing spend and case management capabilities. It also has sound across-the-board business intelligence and customer data management capabilities."
Forrester defines CRM (customer relationship management) as the business processes and supporting technologies that support the key activities of targeting, acquiring, retaining, understanding and collaborating with customers.
"We believe this recognition from the Forrester Wave™ is a testament to Aptean's customer driven approach, where organizations of various size and industries have helped us evolve Pivotal CRM into a platform that meets the demands of today's CRM user," said Matt Keenan, vice president, CRM Product Group, Aptean. "Our primary measure of success is the real, tangible value that our customers get from our Pivotal solution."
To read the Forrester report, please visit Forrester.com.
About Forrester
Forrester Research is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester's unique insights are grounded in annual surveys of more than 500,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.
About Aptean
Aptean helps businesses profit, innovate and grow where the work gets done—in the call center, on the floor of the factory, at the end of the assembly line. That's where Aptean's CRM, Complaints Management, ERP, Supply Chain software and business process applications enable nearly 5,000 organizations to satisfy their customers, operate more efficiently and stay at the forefront of their industry. Aptean is where software WORKS. For more information, visit www.aptean.com.