Seamless’ (OMX:SEAM) continues its rollout of the mobile payment service SEQR.
In the past few weeks, the service has been launched in the Netherlands,
Germany, Spain and France and now it is time for Italy. SEQR is today
established in ten markets and in June the mobile payment service is planned to
be launched in the US followed by UK. After the roll out in these countries
SEQR is the first multijurisdictional mobile payment solution in the world with
an addressable market of nearly 600 million people.
Spring 2015 has seen Seamless accelerate the roll out of SEQR expanding from
five to ten markets. SEQR Shop Spot has made Seamless independent of the large
retail chains physical integration, allowing for an extremely fast roll out.
This speed of launch will continue and Seamless is planning to launch in the US
in June, followed by UK.
- We have, through the recent expansion, created a footprint for SEQR that is
the largest in the world. In June SEQR will be available in twelve markets with
an adressable market of 600 million people. That is 11 more countries, and twice
the adressable market, than the closest competitor. Now the work continues to
also become the leader in the number of users, says Peter Fredell, CEO of
Seamless.
The mobile service SEQR works both in stores and online, as well as through the
service SEQR Shop Spot, which basically turns everything to a possible sales
channel by scanning a QR code from any surface. This can be done through an ad,
digital banner, a physical product or a TV commercial. With SEQR, users can also
transfer money between each other without any cost. The feature works across
national borders, which means that users can transfer money free of charge, to
any other user within the same currency area where SEQR is available. In several
of the European markets, SEQR is the first to offer this type of service.
SEQR will work in Italy from today and consumers can from the start buy products
from several well-known brands through SEQR Shop Spot and transfer money free of
charge within the Euro area. The roll out in Italy now continues by connecting
more and more physical stores and online retailers to SEQR.
For more information:
Jonas Larsson, press contact SEQR +46 70 108 86 68, jonas.larsson@seamless.se
Peter Fredell, CEO Seamless +46 8 564 878 00, peter.fredell@seamless.se
This information is such information that Seamless Distribution AB (publ) is
required to disclose pursuant to the Swedish Securities Market Act and/or the
Swedish Financial Instrument Trading Act. The information was released for
publication on 27 March 2015 at 07.50 am (CET).
ABOUT SEQR, by Seamless
SEQR (se·cure) is Europe’s most used mobile payment solution in stores and
online. SEQR enables anybody with a smartphone to pay in stores, at restaurants,
parking lots and online, transfer money at no charge, connect loyalty programs,
store receipts digitally and receive offers and promotions directly through one
mobile app. Through the SEQR app, the user simply scans or taps a QR-code/NFC at
check-out and approves the purchase by entering a PIN code. Fast, smooth and
safe, SEQR’s payment solution enables merchants to lower interchange fees
significantly compared to those charged by traditional card companies. SEQR’s
unique transaction platform has been developed by Seamless, one of the world’s
largest suppliers of payment systems for mobile phones.
Founded in 2001 and active in 26 countries, Seamless handles more than 3, 1
billion transactions annually through 525 000 active sales outlets. 6 200
merchants have chosen SEQR including the largest grocery chains, fast food
chains and national retailer chains in the markets where SEQR is established.
Currently SEQR is established in Sweden, Finland, Romania, Belgium, Portugal,
Netherlands, Germany, Spain, France and Italy. In 2013, SEQR won the Mobile
Money Global Award for Best Mobile Money Deployment in Europe. Seamless is
traded on Nasdaq OMX Stockholm, under the SEAM ticker. www.seqr.com
