SEATTLE, WA., April 7, 2015 (GLOBE NEWSWIRE) -- via PRWEB - Mixpo, a leader in video and social advertising, is pleased to release the report, "The State of Video Advertising: Facebook's Rise to Dominance". Through a combination of survey and campaign data, the report unveils the latest trends behind social video advertising and how Facebook, in particular, is a ripe opportunity for advertisers looking to reach video consuming audiences.
Did you know?
- Last year, more advertisers ran video campaigns on YouTube than Facebook, but in 2015 that trend is expected to flip with more advertisers planning to run video ads in Facebook than in YouTube.
- Even though Facebook is largely considered a social marketing opportunity, the report uncovered that 83% of companies do not consider the social team the primary strategy driver for ads run in social.
- When asked what the most important metrics are for social video ads, traditional video metrics like video views and completion rates didn't even make the top 3.
- Also included in the 18-page report: digital budget allocation to social ads, top social networks used to run video ads, case studies, and success metrics most important to advertisers.
"The advertisers we talk to are all generally interested in running video ads in social. What we see holding them back is a lack of experience," says Justin Kistner, vice president of marketing at Mixpo, "We created this report to not only give advertisers more insights on the macro trends, but also specific, tactical knowledge from actual campaigns."
The full report is available for download here.
Mixpo's report, The State of Video Advertising: Facebook's Rise to Dominance is the 3rd in a series of reports from Mixpo. Other available reports include:
Master Multiscreen Video Advertising Report
Measuring Video Ad Quality
2014 Video Advertising on Social Networks
About Mixpo
Mixpo enables advertisers and publishers to build, deliver, and measure ad campaigns across display and social. Mixpo boosts the performance of social ad campaigns by connecting the channels, campaign components, and between campaigns themselves. Through these critical campaign connections Mixpo enables better measurement, bid optimization, retargeting, and lookalike targeting. In 2014 and 2013, Mixpo was selected by Forbes as one of America's Most Promising Companies.
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