SEATTLE, WA., April 7, 2015 (GLOBE NEWSWIRE) -- via PRWEB - Mixpo, a leader in video and social advertising, is pleased to release the report, "The State of Video Advertising: Facebook's Rise to Dominance". Through a combination of survey and campaign data, the report unveils the latest trends behind social video advertising and how Facebook, in particular, is a ripe opportunity for advertisers looking to reach video consuming audiences.
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"The advertisers we talk to are all generally interested in running video ads in social. What we see holding them back is a lack of experience," says Justin Kistner, vice president of marketing at Mixpo, "We created this report to not only give advertisers more insights on the macro trends, but also specific, tactical knowledge from actual campaigns."
The full report is available for download here.
Mixpo's report, The State of Video Advertising: Facebook's Rise to Dominance is the 3rd in a series of reports from Mixpo. Other available reports include:
Master Multiscreen Video Advertising Report
Measuring Video Ad Quality
2014 Video Advertising on Social Networks
About Mixpo
Mixpo enables advertisers and publishers to build, deliver, and measure ad campaigns across display and social. Mixpo boosts the performance of social ad campaigns by connecting the channels, campaign components, and between campaigns themselves. Through these critical campaign connections Mixpo enables better measurement, bid optimization, retargeting, and lookalike targeting. In 2014 and 2013, Mixpo was selected by Forbes as one of America's Most Promising Companies.
This article was originally distributed on PRWeb. For the original version including any supplementary images or video, visit http://www.prweb.com/releases/TheStateofSocialVideoAdv/Mixpo/prweb12635421.htm