Notice of the Annual General Meeting of Björn Borg AB (publ)


The shareholders of Björn Borg AB (publ) are hereby invited to attend the annual
general meeting, to be held on Monday, 11 May 2015 at 6 p.m., at the company's
premises, at Tulegatan 11, Stockholm, Sweden. Registration starts at 5.15 p.m.

Notification of attendance

Shareholders who wish to attend the meeting must, firstly, be listed in the
shareholders' register maintained by Euroclear Sweden AB on Tuesday, 5 May 2015,
and secondly, give notice of their intention to attend the meeting no later than
said day (Tuesday, 5 May 2015), by regular mail to Björn Borg AB, Tulegatan 11,
113 53 Stockholm, by telephone to +46 (0)8 506 33 700, on the corporate website
(http://corporate.bjornborg.com/sv) or by e-mail to stamma@bjornborg.com. Name,
civic registration number/corporate registration number, address, telephone
number and any accompanying persons, should be stated when notice is given.

Proxy holders and corporate representatives are asked to submit authorization
documents to Björn Borg well in advance of the annual general meeting. Proxy
forms are available on the company website (see web address set out above).

In order to attend the meeting, shareholders with custodian registered shares
must have such shares temporarily registered in their own names, in the
shareholders' register maintained by Euroclear Sweden AB. In order for such
registration to have been effected on Tuesday 5 May 2015, the shareholder must
request the custodian well in advance of this date to have its shares re
-registered (so-called voting rights registration).

Proposed agenda

1.    Opening of the meeting
2.    Election of the chairman of the meeting
3.    Preparation and approval of the voting list
4.    Election of one or two persons to check the minutes
5.    Determination of whether the meeting has been duly convened
6.    Approval of the agenda
7.    Presentation of the annual report and the auditor's report, and the
consolidated financial statements and the consolidated audit report
8.    Presentation by the managing director
9.    Resolution on
         a)     adoption of the income statement and balance sheet, and of the
consolidated income statement and the consolidated balance sheet
         b)     disposition of the company's profits in accordance with the
approved balance sheet and record date for dividends, in case the annual general
meeting decides a dividend
         c)     discharge from personal liability of the directors and the
managing director
10.    Report on the work of the nomination committee
11.    Resolution on the number of directors
12.    Resolution on the remuneration to be paid to the chairman of the board of
directors and to other directors
13.    Election of directors and chairman of the board of directors
14.    Election of auditor and resolution on the remuneration to be paid to the
auditor
15.    The proposal by the board of directors regarding a share split and
automatic share redemption program, including
         a)    share split 2:1,
         b)    reduction of the share capital through redemption of shares, and
         c)    increase of the share capital through a bonus issue without
issuance of new shares
16.    The proposal by the board of directors to authorize the board of
directors to resolve on new issues of shares, warrants and/or convertibles
17.    The proposal by the board of directors for a long-term incentive plan
including resolution regarding (A) issue and approval of transfer of convertible
debentures, and (B) issue and approval of transfer of warrants
18.    The proposal by the board of directors regarding guidelines for
remuneration to the executive management
19.    Proposal regarding the nomination committee
20.    Closing of the meeting

Proposals

Item 2 - Election of the chairman of the meeting
The nomination committee has proposed Fredrik Lövstedt, the chairman of the
board of directors, as chairman of the annual general meeting.

Item 9b – Resolution on disposition of the company's profits in accordance with
the approved balance sheet and record date for dividends, in case the annual
general meeting resolves on a dividend
The board of directors proposes that no dividend be paid for the financial year
2014. The total unappropriated earnings at the disposal of the annual general
meeting amount to SEK 89,466,542. The board of directors has proposed a share
redemption program instead of dividend, whereby the shareholders will receive a
total amount of SEK 37,722,576 in accordance with item 15 on the agenda, which
will result in SEK 51,743,966 being carried forward.

Item 11-13 – Resolution on the number of directors; resolution on the
remuneration to be paid to the chairman of the board of directors and other
directors; and election of directors and chairman of the board
The nomination committee has proposed that the number of directors remains
seven. The nomination committee proposes to elect Heiner Olbrich as new director
of the Board and to re-elect Isabelle Ducellier, Kerstin Hessius, Fredrik
Lövstedt, Nathalie Schuterman, Martin Bjäringer och Mats H Nilsson, with no
deputies. Anders Slettengren has declined re-election. The nomination committee
has proposed that Fredrik Lövstedt is re-elected chairman of the board. The
nomination committee has further proposed that the remuneration to the board
shall remain unchanged, meaning that the chairman of the board of directors
shall receive SEK 350,000 and the other directors SEK 140,000 each. Remuneration
to board members for work on board committees shall be paid with SEK 15,000 to
each of the members of the remuneration committee, and SEK 25,000 to the
chairman of the remuneration committee, and with SEK 50,000 to each of the
members of the audit committee and SEK 75,000 to the chairman of the audit
committee. The total remuneration to the board of directors, including for
committee work, according to the proposal amounts to unchanged SEK 1,405,000.
The nomination committee's reasoned statement regarding the proposed board of
directors, and information about the proposed directors, can be found on the
company's web site (corporate.bjornborg.com).

Item 14 – Election of auditor and resolution on the remuneration to be paid to
the auditor
The nomination committee has proposed re-election of the registered public
accounting firm Deloitte AB for the period until the end of the next annual
general meeting. Deloitte will, if elected, again appoint Fredrik Walmeus to be
auditor in charge. The nomination committee has further proposed that fair
remuneration to the auditors shall be paid on approved accounts.

Item 15 – The proposal by the board of directors regarding share split and
automatic share redemption program, including (a) share split 2:1, (b) reduction
of the share capital through redemption of shares, and (c) increase of the share
capital through a bonus issue without issuance of new shares
The board of directors proposes that the annual general meeting resolves on a so
-called automatic share redemption program encompassing a distribution to the
shareholders of a total of SEK 1.50 per existing share according to item 15(a) -
15(c) below. The resolutions of the annual general meeting according to item
15(a) - 15(c) shall be taken together as one resolution.

(a) Resolution on share split 2:1: The board of directors proposes that the
annual general meeting resolves on a share split, whereby one (1) existing share
in the company is split into two (2) shares, of which one will be a so-called
redemption share. The board of directors proposes that the board of directors is
authorized to set the record date for the share split, which at the time of the
notice is estimated to be 21 May 2015. Based on the estimated record date for
the share split, the last trading day for the Björn Borg share including the
right to receive redemption shares will be 19 May 2015 and the first trading day
for the Björn Borg share excluding the right to receive redemption shares will
be 20 May 2015.

(b) Resolution on reduction of the share capital through redemption of shares:
The board of directors proposes that the annual general meeting resolves that
the share capital shall be reduced for repayment to the shareholders by SEK
3,929,435 through the redemption of 25,148,384 shares. The shares so redeemed
shall be those shares which are referred to as redemption shares after the share
split described above. A payment of SEK 1.50 shall be made for each redemption
share (of which approximately SEK 1.34 exceeds the quota value of the share).
The total redemption amount will be SEK 37,722,576. The board of directors
proposes that trading in redemption shares shall take place as from 25 May 2015
up to and including 5 June 2015, based on the above-mentioned estimated record
date for the share split. The board of directors further proposes that the board
of directors is authorized to set the record date for the right to receive the
redemption amount, which at the time of the notice is estimated to be 9 June
2015. Payment of the redemption amount is estimated to be made by Euroclear
Sweden AB on 12 June 2015. The company's share capital will, after the execution
of the reduction of the share capital, amount to SEK 3,929,435, divided into
25,148,384 shares, each with a quota value of approximately SEK 0.16. Except for
the reduction of the share capital, the company's restricted equity will not be
affected. Statements and reports from the board of directors and the auditor
will form part of, or be attached to, the complete proposal for decision.

(c) Resolution on increase of the share capital through a bonus issue without
issuance of new shares: In order to achieve a time-efficient redemption
procedure, without having to obtain permission from the Swedish Companies
Registration Office (Sw. Bolagsverket) or a court, the board of directors
proposes that the annual general meeting resolves to, through a bonus issue,
restore the company's share capital to its original level, SEK 7,858,870, by
increasing the company's share capital with SEK 3,929,435 through a transfer
from the company's unrestricted equity to the company's share capital. No new
shares will be issued in connection with the share capital increase. The quota
value of the share will, after the bonus issue, amount to its original level,
SEK 0.3125.

Item 16 - The proposal by the board of directors to authorize the board of
directors to resolve on new issues of shares, warrants and/or convertibles
The board of directors proposes that the annual general meeting authorizes the
board of directors, until the next annual general meeting, on one or several
occasions, with or without deviation from the shareholders' preferential rights,
to resolve on new issues of shares, warrants or convertibles. Resolutions that
are passed under the authorization may not, in the aggregate, involve an
increase of the share capital by more than SEK 390,625 (distributed on not more
than 1,250,000 new shares). The authorization shall also include the right to
resolve on new issues where the shares are to be paid for with non-cash
consideration or through set-off of a claim, or otherwise with terms and
conditions pursuant to the Swedish Companies Act Ch. 13 Sec. 7, Ch. 14 Sec. 9,
or Ch. 15 Sec. 9.

The reasons for deviating from the shareholders' preferential rights shall be to
enable directed share issues for the purpose of acquisitions of companies or
businesses, in whole or in part, alternatively for raising capital to be used
for such acquisitions. The basis for the subscription price shall be the market
price of the share. The authorization may not be used to resolve on cash issues,
which are directed, in whole or in part, to one or more existing shareholders –
instead, in connection with cash issues where shareholders shall be entitled to
subscribe, the Swedish Company Act's rules on preemption rights shall apply.

Item 17 – The proposal by the board of directors for a long-term incentive plan
including resolution regarding (A) issue and approval of transfer of convertible
debentures, and (B) issue and approval of transfer of warrants
The board of directors proposes that the annual general meeting resolves on a
long-term incentive plan involving resolutions regarding (A) issue and approval
of transfer of convertible debentures (Sw. konvertibler) to introduce a
convertible debenture plan for all employees in the Swedish companies in the
Björn Borg Group (the "Convertible Debenture Plan") and (B) issue and approval
of transfer of warrants (Sw. teckningsoptioner) to introduce a warrant plan for
the senior management (the "Warrant Plan"). The Convertible Debenture Plan and
the Warrant Plan are hereinafter referred to as the "Incentive Plan".

The purpose of the Incentive Plan and the reason for the deviation from the
preferential rights of shareholders is to align the interests of the employees
with the interests of the shareholders and to promote an increased shareholding
in Björn Borg AB (publ) ("Björn Borg") among employees in the Björn Borg Group.

Scope and Participants

The Convertible Debenture Plan

The Convertible Debenture Plan involves that Björn Borg raises a convertible
debenture loan in a nominal amount of up to SEK 34,800,000 corresponding to up
to 580,000 convertible debentures, which upon conversion can be converted into
up to 580,000 shares, through an offer directed to all employees in the Swedish
companies in the Björn Borg Group. In the event that the conversion price, to be
determined as set out below, would be set to be an amount which would increase
the share capital by more than SEK 181,250 upon full conversion at this
conversion price, the maximum loan amount shall however be reduced so that the
maximum increase of the share capital will be SEK 181,250.

Allocation of convertible debentures shall be decided by the board of directors
in accordance with the following guidelines:

+--------+-----------------+--------------------+------------------+
|Category|Position         |Guaranteed number of|Maximum allocation|
|        |                 |convertible         |                  |
|        |                 |debentures          |                  |
+--------+-----------------+--------------------+------------------+
|I       |Employees within |1,000               |10,000            |
|        |the Swedish      |                    |                  |
|        |companies        |                    |                  |
+--------+-----------------+--------------------+------------------+
|II      |Senior management|10,000              |100,000           |
|        |(except for CEO) |                    |                  |
+--------+-----------------+--------------------+------------------+
|III     |CEO              |100,000             |150,000           |
+--------+-----------------+--------------------+------------------+

In total, the Convertible Debenture Plan comprises of approximately 110
employees, divided into category I (approx. 100 persons), category II (approx.
ten persons) and category III (one person). The minimum allocation for all
categories shall be 1,000 convertible debentures. The guaranteed number of
convertible debentures set forth is based on a total number of convertible
debentures equalling to 580,000. If the final loan amount is adjusted in order
for the maximum increase of the share capital upon full conversion not to be
exceeded, a corresponding adjustment shall be made to the guaranteed allocation
set forth. In case of oversubscription, all participants shall initially be
granted the guaranteed allocation and, secondly, the remaining convertible
debentures shall be allocated to employees within category I and II, whereby
allocation shall be made in proportion to each participant's application, but
not exceeding the maximum number of convertible debentures for category I and
category II. Thereafter, if there would be any remaining convertible debentures,
these convertible debentures shall be allocated to the employee within category
III.

The offer to participate in the Convertible Debenture Plan will be given not
later than 3 June 2015, involving a right for the employees to submit a binding
application not later than 16 June 2015 to acquire convertible debentures. Only
the employees of the Swedish companies in the Björn Borg Group have the right to
acquire convertible debentures. Eligible employees means employees who have a
permanent employment in the Björn Borg Group and who has not resigned or been
given notice of termination prior to the last day of the application period, nor
entered into an agreement regarding termination of employment. In addition,
employees who, prior to the annual general meeting 2016, have entered into an
agreement regarding permanent employment in the Björn Borg Group and taken up
his/her position at that time shall be regarded as permanent employees.

The Warrant Plan

The Warrant Plan involves that Björn Borg issues up to 520,000 warrants, which
give entitlement to subscription of up to 520,000 shares, through an offer
directed to the senior management.

Allocation of warrants shall be decided by the board of directors in accordance
with following guidelines:

+--------+------------+-----------------------------+------------------+
|Category|Position    |Guaranteed number of warrants|Maximum allocation|
+--------+------------+-----------------------------+------------------+
|I       |Senior      |10,000                       |100,000           |
|        |management  |                             |                  |
|        |(except CEO)|                             |                  |
+--------+------------+-----------------------------+------------------+
|II      |CEO         |150,000                      |250,000           |
+--------+------------+-----------------------------+------------------+

The Warrant Plan comprises of approximately eleven persons, divided into
category I (approx. ten persons) and category II (one person). In case of
oversubscription, the participants shall initially be granted the guaranteed
allocation and, secondly, the remaining warrants shall be allocated to
participants who have applied for additional allocation in proportion to their
application, but in no event so that the total number of warrants exceeds
520,000 warrants.

The offer to participate in the Warrant Plan will be given not later than 3 June
2015, involving a right to invited participants to, not later than 16 June 2015,
submit a binding application to acquire warrants. Any new persons in the senior
management who have not yet commenced his/her employment at the time when
application to participate in the plan must have been made at the latest may, on
condition that the employment is commenced no later than before the annual
general meeting 2016, be offered to participate in the Warrant Plan if the board
of directors considers it to be in line with the purpose of the Incentive Plan.

Subscription in the Incentive Plan and the subscription price for the
convertible debentures (the loan amount) and the warrants (the warrant price)
The right to subscribe for the convertible debentures and the warrants in the
Incentive Plan is granted, with deviation from the shareholders' preferential
rights, solely to Björn Borg Services AB, reg. no. 556068-9209, a wholly-owned
subsidiary of Björn Borg, (the "Subsidiary") with a right and an obligation for
the Subsidiary to on market terms offer the participants in the Convertible
Debenture Plan to acquire convertible debentures and the participants in the
Warrant Plan to acquire warrants, in accordance with the allocation determined
by the board of directors, to be based on the principles that the annual general
meeting has resolved on. The convertible debentures and the warrants shall be
subscribed for by the Subsidiary through payment during the period 1-5 June 2015
to a bank account designated by Björn Borg.

The convertible debentures and the warrants shall be freely transferable, but a
condition for allocation is that the employee has signed a designated right of
first refusal agreement with the company granting a repurchase right in case the
employment is terminated or the holder wishes to transfer the convertible
debentures or the warrants to a third party.

The convertible debentures shall be issued at nominal value, which corresponds
to the conversion price. The subscription price corresponds to 100 per cent of
the nominal value of the convertible debentures. Elleme AB has made a valuation
of both the value of the loan portion of the convertible debentures and of the
conversion right, in accordance with a generally accepted valuation method
(Black & Scholes). The subscription price for the warrants (warrant price) shall
be the market value calculated by Elleme AB in accordance with a generally
accepted valuation method (Black & Scholes) based on the average volume weighted
bid price of the Björn Borg share on Nasdaq Stockholm during the period 21-29
May 2015.

Interest on the convertible debentures
The convertible debentures carry an annual interest from and including 1 July
2015, as specified in the complete terms for the convertible debentures, which
is payable in arrears on 30 June each year, with the first payment on 30 June
2016, and on the date when the loan falls due. Every interest payment comprises
of interest for exactly one year. As stated in § 7 of the complete terms of the
convertible debentures, the right to interest from the immediately preceding
interest payment date will lapse upon conversion. The interest rate is
determined separately for each interest period. The annual interest rate shall
correspond to STIBOR 3M plus 3.1 percentage units, assuming an average share
price for the Björn Borg share during the measurement period of SEK 32.00, a
conversion price of SEK 38.40, STIBOR 3M 0.5 per cent and a risk free interest
of 0.5 per cent.

Acquisition of Björn Borg shares, conversion price and subscription price, time
period during which convertible debentures and warrants may be exercised
Each convertible debenture and warrant under the Incentive Plan gives
entitlement to conversion to, or subscription of, one (1) new share in Björn
Borg, at a conversion price or subscription price equivalent to 120 per cent of
the average volume weighted bid price of the Björn Borg share on Nasdaq
Stockholm during the period 21-29 May 2015. A day without listing of a bid price
shall not be included in the calculation. The conversion price or the
subscription price, determined as set forth above, shall be rounded off to the
closest whole öre, whereby 0.5 öre shall be rounded down. The conversion price
or the subscription price shall in no event be below the quota value of the
share. In the event that the conversion price, determined as set forth above,
would be set to be an amount that would increase the share capital by more than
SEK 181,250 upon full conversion at this conversion price, the maximum loan
amount shall be reduced so that the maximum increase of the share capital will
be SEK 181,250. Conversion of the convertible debentures or subscription of
shares with the support of the warrants may be made from and including 1 June
2019 until and including 14 June 2019, or from and including and until and
including the earlier day that follows from the complete terms for the
convertible debentures and for the warrants. As stated in the complete terms for
the convertible debentures and the warrants, the conversion price and the
subscription price can be recalculated upon certain corporate events.

Dilution
In the event of full participation in the Incentive Plan, and that all
convertible debentures in the Convertible Debenture Plan are converted and all
the warrants in the Warrant Plan are exercised, the share capital of Björn Borg
may be increased by up to SEK 343,750, of which SEK 181,250 is a result of
conversion of convertible debentures and SEK 162,500 is a result of exercise of
warrants, through the issuance of up to 1,100,000 shares, each with a quota
value of SEK 0.3125 (subject to any recalculation upon certain corporate events
according to the complete terms). This corresponds to a dilution effect of
approximately 4.2 per cent of the share capital and the number of votes,
calculated after full conversion and exercise.

Item 18 – The proposal by the board of directors regarding guidelines for
remuneration to the executive management
The board of directors proposes that the annual general meeting shall adopt the
following guidelines for remuneration to the executive management. The term
executive management refers to the managing director and the other members of
the group management team. Björn Borg shall apply competitive remuneration
levels and employment terms in order to attract and retain a highly competent
management, able to achieve the company's targets. The forms of remuneration
shall incentivize the executive management to do their utmost to safeguard a
positive financial development. Remuneration to the managing director and the
other individuals in the executive management may consist of base salary, a
variable remuneration, share related long-term incentive plans and additional
benefits and pensions. The total remuneration shall correspond to market
practice and be competitive, and be related to responsibility and authority. The
variable remuneration shall be based on the result, measured in relation to
defined and measurable targets, tailored to contribute to build long-term value
in the company, and be limited in relation to the fixed salary that has been
determined. The variable remuneration shall not exceed the fixed salary. The
board of directors shall, when determining the variable remuneration to the
executive management, also consider to introduce restrictions which (i) makes it
a condition for part of the variable remuneration that the performance on which
the remuneration is based proves to be sustainable over time, and (ii) entitles
the company to recover remuneration which has been paid out due to information
that later proves to be obviously incorrect. In the event of termination of
employment initiated by the company, the notice period shall not be longer than
12 months. Severance pay shall not be applied. Pension benefits are to be
determined by charge and entitle the executive management to pension from the
age of 65 years. Any incentive program shall safeguard a long-term commitment to
the company's development, an increased alignment of interests between the
participant of the incentive program and the shareholders of the company, and
shall be implemented on market terms. The board of directors may deviate from
these guidelines only in case special circumstances so warrant in an individual
case.

Item 19 - Proposal regarding the nomination committee
The nomination committee of the company proposes that the representatives of the
nomination committee shall be appointed through a procedure where the chairman
of the board of directors contacts the four largest shareholders in terms of
votes based on shareholders statistics from Euroclear Sweden AB as per 31 August
2015, and that such shareholders each appoints a person to, together with the
chairman of the board of directors, constitute the nomination committee up until
the next annual general meeting, or, if applicable, up until a new nomination
committee has been appointed. If the chairman of the board, directly or through
companies, would be one of the four aforementioned largest shareholders, the
nomination committee shall be composed of four members only (the chairman and
the three representatives appointed by the other three largest shareholders). If
any of these shareholders elects to renounce its right to appoint a member, the
right shall pass to the largest shareholder in turn. Should a representative
resign from the nomination committee before its work is completed and provided
that the nomination committee considers it necessary, a substitute shall be
appointed by the same shareholder that has appointed the resigning
representative, or, if this shareholder is no longer one of the four largest
shareholders in terms of votes, by the new shareholder that has such
shareholding. The nomination committee shall appoint one of its members as
chairman. The composition of the nomination committee shall be made public on
the company's web site as soon as the nomination committee has been formed and
no later than six months before the annual general meeting. In the event that
the ownership structure is changed after the nomination committee has been
composed such that one or several shareholders that have appointed a
representative to the nomination committee is no longer in the group of the four
largest shareholders in terms of votes, the composition of the nomination
committee may be changed in accordance therewith if the nomination committee
considers that so is necessary. The tasks of the nomination committee shall be
to prepare, for the next shareholders' meeting, proposals in respect of number
of directors of the board, remuneration to the chairman of the board of
directors, the other directors of the board and the auditors respectively,
remuneration, if any, for committee work, the composition of the board of
directors, the chairman of the board of directors, resolution regarding the
nomination committee, chairman at the annual general meeting and election of
auditors. The company shall pay for reasonable costs that the nomination
committee has considered to be necessary in order for the nomination committee
to be able to complete its assignment.

Specific majority requirements
The proposals under item 15 and 16 are subject to the resolutions by the annual
general meeting being supported by shareholders representing at least 2/3 of the
votes cast as well as the number of shares represented at the meeting. The
proposal under item 17 is subject to the resolution by the annual general
meeting being supported by shareholders representing at least 9/10 of the votes
cast as well as the number or shares represented at the meeting.

Other information
There are in the aggregate 25,148,384 shares outstanding in Björn Borg carrying
one vote each; accordingly there are 25,148,384 votes. The company owns no own
shares. In accordance with the Swedish Companies Act Ch. 7 Sec. 32, the
shareholders have the right to ask questions at the annual general meeting
regarding the items on the agenda and about the financial situation of the
company and the group. Shareholders who wish to submit questions in advance of
the annual general meeting, shall send these to Björn Borg AB, Tulegatan 11, 113
53 Stockholm or per e-mail to stamma@bjornborg.com.

Available documents
The accounts, the auditor's report, the board of director's reasoned statement
regarding the reduction of the share capital, an information brochure regarding
the proposal on the share split and the automatic share redemption procedure,
the auditor's report regarding whether the previous guidelines for remuneration
to the executive management have been complied with and the complete proposals
for decisions with respect to items 15, 16, and 17 and 18 including the
auditor's reports with respect to item 15, will be available to the shareholders
at the company and at the company's website (corporate.bjornborg.com) no later
than as from 20 April 2015, and will also be distributed to shareholders that so
request and provide their postal address.

Stockholm, April 2015

The Board of Directors

For further information, please contact:
Victoria Swedjemark, General Counsel, phone 08-506 33 700, e-mail
victoria.swedjemark@bjornborg.com

The information contained in this press release is such that the company is
required to disclose in accordance with the Swedish Securities Markets Act
and/or the Swedish Financial Instruments Trading Act. The information was
released for publication on 9 April, 2015 at 8.00 a.m. (CET).

About Björn Borg
The Group owns the Björn Borg trademark and its core business is underwear and
sportswear. It also offers footwear, luggage & bags and eyewear through
licensees. Björn Borg products are sold in around thirty markets, of which
Sweden and the Netherlands are the largest. The Björn Borg Group has operations
at every level from branding to consumer sales in its own Björn Borg stores.
Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion,
excluding VAT, at the consumer level. Group net sales amounted to SEK 539
million in 2014, with an average of 129 employees. The Björn Borg share has been
listed on NASDAQ Stockholm since 2007.

Attachments

04081212.pdf