Certona Joins Tealium Partner Ecosystem to Enrich Personalized Customer Experiences

SAN DIEGO, CA--(Marketwired - Apr 15, 2015) -  Certona, the leader in real-time omnichannel personalization for the world's largest brands and retailers, today announced a partnership with Tealium, the leader in enterprise tag management and real-time unified marketing solutions. Through this partner integration, digital marketers can quickly begin delivering contextual, personalized experiences, accelerate time to revenue, and take action on enriched profile data upon implementation. This benefit is achieved by integrating Certona's Hosted Tag and personalized experience management solutions with the Tealium iQ™ tag management system and Tealium AudienceStream™ solution.

Mutual clients can implement Certona's real-time personalization platform through the Tealium IQ user interface, reducing deployment by 40 percent and streamlining data collection. Further, clients can improve site conversions with instantaneous access to rich marketing and segmentation data via the Tealium AudienceStream connection. This could include historical customer information such as behavior, past purchases, CRM data and POS data. Certona clients using AudienceStream benefit from the ability to trigger smarter real-time interactions based on behaviors and personas enhanced by the AudienceStream solution.

This strategic collaboration also enables digital marketers to continuously augment visitor profiles with additive data from web and mobile channels. For example, brands can define business rules or assign attributes to a customer profile, such as 'VIP' or 'coupon-fan,' based on a customer milestone or behavior. Once passed to Certona, brands can maximize engagement and revenue by taking action on these segments and personas to drive more relevant, real-time experiences.

"The ability to quickly deploy marketing technologies and uncover new opportunities within customer data in digital retail is essential," said Meyar Sheik, CEO at Certona. "Combined with TealiumAudience, Certona will inform a more personalized, and differentiated experience that brands can use to excel in today's competitive business environment."

"Our partner ecosystem plays a critical role in driving our business," said Mike Anderson, CTO of Tealium. "Integrations with innovative partners like Certona mean that we're able to power better digital experiences and more relevant customer interactions through the real-time, omnichannel customer insights generated by AudienceStream."

"We've experienced great success with Certona's personalization solutions and are excited about the advantages that both Certona and Tealium offer in connecting and engaging with customers," said Howard Blumenthal, Director, eBusiness Product Management at Advance Auto Parts. "We look forward to exploring customer data opportunities through Tealium AudienceStream and all benefits of this joint partnership."

At Digital Velocity 2015, Tealium's flagship global customer education and training event, Advance Auto Parts will jointly present with Certona on the success it has seen with personalization. The session will also cover Advance Auto Parts' vision for further leveraging the Certona and Tealium integration.

For more information on Certona, visit www.certona.com. For more information about Tealium, visit www.tealium.com.

About Certona

Delivering personalized customer experiences for the world's most popular brands, Certona is the leader for true omnichannel personalization. Trusted by more than 500 top ecommerce sites, Certona's cloud-based personalization platform increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights, and predictive analytics to serve up individualized content, promotional offers and product recommendations across all customer touch points. Combined with a flexible decision engine and contextualization, marketers can harness the power of real-time behavioral profiling while maintaining control over their personalization strategies.

About Tealium

Tealium is the leader in real-time unified marketing solutions, helping brands seamlessly integrate their siloed applications and data, and drive more profitable interactions across all digital touch points. Tealium's open platform for tag management and data enrichment enables marketers to bring order to chaos and build better customer experiences. Founded in 2008, Tealium was recently named to the Inc. 500, which recognizes the fastest-growing private companies in America. The company's award-winning solutions are used by hundreds of global enterprises, including Cathay Pacific Airways, Domino's Pizza, HanesBrands, Kimberly-Clark Corp., Lamps Plus, Lincoln Financial Group, Party City, Univision and Vizio. For more information, visit www.tealium.com.