Finnair and GuestLogix Deploy Industry's Most Comprehensive Mobile Onboard Retail Solution to Increase In-Flight Shopping Opportunities

Company Enables Finnair to Advance its Retail Strategy and Create an Omni-Channel Shopping Program Onboard Finland's Flag Carrier


TORONTO, ONTARIO--(Marketwired - April 22, 2015) - GuestLogix Inc. (TSX:GXI), the leading global provider of ancillary-focused merchandising, payment and business intelligence technology to the passenger travel industry, today announced that Finnair has successfully deployed GuestLogix' Android-based point-of-sale solution via the Samsung Tab and GuestLogix certified payment peripherals. The solution will allow Finnair's Flight Crew to sell food and beverage as well as duty free items onboard, enhancing the service provided to its passengers.

"Our next-generation mobile point-of-sale solutions are being embraced by our customers with immense enthusiasm," said Brett Proud, President & CEO, GuestLogix. "Flight Attendant-driven sales models that leverage smartphone and tablet retail technology have become increasingly popular, and Finnair is now live with the most robust mobile POS technology available to the global passenger travel industry. We look forward to continuing our relationship with the carrier and to further supporting its evolving retail initiatives."

GuestLogix' next-generation solution represents the most comprehensive integrated retail solution in the marketplace with point-of-sale software developed for iOS, Android and Windows, cutting-edge payment peripherals with printing functionality, certified MSR, chip and PIN and contactless card entry, fully certified Transaction Processing Engine® (TPE) and Global Payment Gateway™, as well as a back-office management system including the world's only business intelligence platform designed and developed for onboard retailers. The solution also includes full payment support for the world's most popular in-flight entertainment and connectivity systems as well as the use of the Company's OnTouch® Destination Merchandising platform which gives travel operators access to more than 50,000 destination-based products and services across 450 cities to provide additional trip-enhancing retail offerings to passengers.

"Our objective is to continue to provide exceptional service to our passengers, increased efficiency to our dedicated crew and find new and meaningful ways to engage with those who make the choice to fly with Finnair," said Timo Kousa, Managing Director, Arinkomatkat Oy and former Managing Director, Finnair Travel Retail. "The industry is evolving rapidly and our partnership with GuestLogix gives us access to a myriad of new retail solutions, allowing us to stay ahead of the curve and support Finnair's vision. Their tablet-based POS solution was clearly the right choice for us and we're pleased with our decision."

"We have brought to market a mobile point-of-sale solution that provides a wealth of new functionality not previously available in the onboard retail industry and have received a tremendous response from our more than 80 customers as well as other travel operators in the market," said Andy Archer, Head of Global Sales, GuestLogix. "No matter the operating system, form factor of the device, payment types required and of course, regional certifications needed to transact, we are seeing excellent feedback from the many engagements we have underway and are thrilled that Finnair has advanced its current solution with GuestLogix."

This agreement with Finnair represents approximately 9.6 million passenger trips per annum for GuestLogix.

About Finnair

Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than nine million passengers annually and connecting 15 cities in Asia with more than 60 destinations in Europe. The airline, a pioneer in sustainable flying, will be the European launch customer of the next-generation, eco-smart Airbus A350 XWB aircraft and is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past five years running. Finnair is a member of oneworld, the alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.

About GuestLogix

GuestLogix Inc. (TSX:GXI), is a global leader in comprehensive merchandising, payment and business intelligence technology delivered to the passenger travel industry, both onboard and off-board. Bringing over a decade of expertise as the industry's most trusted onboard transaction processing partner to airlines, rail operators and elsewhere in the passenger travel industry, GuestLogix powers the industry's growing reliance on ancillary revenue generation. Both direct to operators as well as through partnerships with global leaders in catering, duty-free, inflight entertainment and self-service retail experts, the Company provides the payment services touching over 1 billion travelling consumers each year. On December 23, 2014, GuestLogix announced the acquisition of OpenJaw Technologies, a Dublin-based technology company focused on travel retailing innovation in the e-commerce segment. GuestLogix' global headquarters and centre for product innovation is located in Toronto, with regional head offices located in Dallas, London and Hong Kong, and a Product Innovation Lab located in Moncton. More information is available at www.guestlogix.com and www.openjawtech.com.

© 2015 GuestLogix. All Rights Reserved.

® Transaction Processing Engine is the property of GuestLogix and is registered in the United States and may be pending or registered in other countries.

Android is a trademark of Google Inc.

Windows is either a registered trademark or trademark of Microsoft Corporation in the United States and/or other countries.

iOS is a trademark or registered trademark of Cisco in the U.S. and other countries and is used under license.

Forward-Looking Statements

This news release includes certain forward-looking statements that are based upon current expectations, which involve risks and uncertainties associated with GuestLogix' business and the environment in which the business operates. Any statements contained herein that are not statements of historical facts may be deemed to be forward-looking, including those identified by the expressions "anticipate", "believe", "plan", "estimate", "expect", "intend", and similar expressions to the extent they relate to the Company or its management. The forward-looking statements are not historical facts, but reflect GuestLogix' current expectations regarding future results or events. These forward-looking statements are subject to a number of risks and uncertainties that could cause actual results or events to differ materially from current expectations, including the matters discussed under "Risks and Uncertainties" in the Filing Statement filed on March 16, 2015 with the regulatory authorities. GuestLogix assumes no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those reflected in the forward-looking statements.

Contact Information:

GuestLogix
Dan Thompson
SVP - Global Strategy & Investor Relations
416-849-1566
dthompson@guestlogix.com

Finnair Media Desk
+358 9 818 4020
comms@finnair.com
www.finnair.com
http://gallery.finnair.com
www.finnairgroup.com