Swedish Match Annual General Meeting 2015

Major items approved by today’s Annual General Meeting include:

  · Dividend of 7.50 SEK per share
  · Mandate to repurchase up to 10 percent of all shares in the Company
  · Withdrawal of 4,000,000 repurchased company shares with a simultaneous bonus
issue without issuing any new shares
  · Re-election of KPMG AB as auditor

At the Annual General Meeting of Swedish Match AB (publ) on April 23, it was
resolved, in accordance with the proposal of the Board of Directors, to pay a
dividend of 7.50 SEK per share. The record day for the right to receive a cash
dividend is April 27, 2015 and payment through Euroclear Sweden AB is expected
to be made on April 30, 2015.

Andrew Cripps, Conny Karlsson, Wenche Rolfsen, Meg Tivéus and Joakim Westh were
re-elected as members of Swedish Match’s Board of Directors and Charles A. Blixt
and Jacqueline Hoogerbrugge were elected as new members of the Board. Conny
Karlsson was re-elected as Chairman of the Board and Andrew Cripps was re
-elected Deputy Chairman of the Board. The Annual General Meeting further
approved the proposed remuneration to the members of the Board of Directors as
set out in the notice and the principles for remuneration to members of the
executive management.

Furthermore, the Annual General Meeting approved the Board of Directors’
proposal that it be authorized to resolve on acquisition of the Company’s own
shares, on one or several occasions prior to the next Annual General Meeting,
provided the Company’s holding does not at any time exceed 10 percent of all
shares in the Company. The shares shall be acquired on Nasdaq Stockholm at a
price within the price interval registered at any given time, i.e. the interval
between the highest bid price and the lowest selling price. Swedish Match owns
5,253,479 treasury shares as per April 23, 2015.

In addition, the Annual General Meeting resolved to reduce the Company’s share
capital by 7,770,880 SEK by means of withdrawal of 4,000,000 previously
repurchased shares held in treasury, with a simultaneous bonus issue, without
issuing any new shares, of a corresponding amount to restore the share capital.
The shareholders further approved the proposal that the reduction will be
allocated to a fund for use pursuant to a resolution adopted by the Annual
General Meeting.

The Annual General Meeting re-elected KPMG AB as auditor until the end of the
Annual General Meeting 2016.

The Annual General Meeting approved all other proposals made by the Board of
Directors and the Nominating Committee. The proposals are outlined in the
published notice of the Annual General Meeting.

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Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130
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Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Group’s global operations generated
sales of 13,305 MSEK for the twelve month period ending 31 December 2014. The
Swedish Match share is listed on Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.
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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com