PHOENIX, April 23, 2015 (GLOBE NEWSWIRE) -- via PRWEB - Best Western International, the World's Biggest Hotel Family®, is expanding its longstanding relationship with AARP with the launch of an exclusive loyalty program aimed at members of the venerated organization.
Best Western Rewards® for AARP MembersSM offers a rate discount of 10 percent or more on room rates at Best Western hotels, plus an automatic upgrade to Best Western Rewards® Gold Elite status, which allows earnings of 10 percent bonus points on each qualified stay.
"This new rewards program positions Best Western even more favorably with today's active AARP member," said Angela Jones, senior vice president, business development and lifestyle, AARP Services, Inc. "We strive to provide value to AARP members, and this program will expand the travel benefits members have enjoyed from Best Western for many years."
"The launch of our new Best Western Rewards for AARP Members program further defines our commitment to serving the travel needs of our AARP member guests," said Dorothy Dowling, senior vice president of marketing and sales for Best Western International. "We truly value the success of our provider relationship with AARP, and this program will further strengthen our approach in better serving AARP members who stay with us."
Registration information and complete details on the Best Western Rewards for AARP Members program can be found at bestwestern.com/aarp.
For more information on the rewards program as it relates to senior travel, please visit Best Western's You Must Be Trippin' blog, featuring travel recommendations, tips and more from senior travel expert Sam Lowe.
ABOUT BEST WESTERN INTERNATIONAL, INC.
Best Western International, Inc., headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of 4,000+* hotels in more than 100* countries and territories worldwide. Best Western offers six hotel products to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, BEST WESTERN PLUS EXECUTIVE RESIDENCYSM, VībSM and BW Premier Collection SM. Now celebrating 69 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and online and mobile booking capabilities. More than 22 million travelers are members of the brand's award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. The brand's partnerships with AAA/CAA, Minor League Baseball, and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Best Western continues to set industry records and accolades, including Business Travel News naming BEST WESTERN and BEST WESTERN PLUS as the best mid-price and upper mid-price hotel chains, four consecutive Compuware Best of the Web gold awards for best hotel website and six consecutive AAA/CAA Hotel Partner of the Year awards. Best Western branded hotels worldwide won four times more TripAdvisor Certificate of Excellence awards than industry average.
For more information or to make a reservation, please visit bestwestern.com.
ABOUT AARP SERVICES, INC.
AARP Services, Inc., founded in 1999, is a wholly-owned taxable subsidiary of AARP. AARP Services manages the provider relationships for and performs quality control oversight of the wide range of products and services that carry the AARP name and are made available by independent providers as benefits to AARP's millions of members. The provider offers currently span health products, financial products, travel and leisure products, and life event services. Specific products include Medicare supplemental insurance; credit cards, auto and home, mobile home and motorcycle insurance, life insurance and annuities; member discounts on rental cars, cruises, vacation packages and lodging; special offers on technology and gifts; pharmacy services and legal services. AARP Services also engages in new product development activities for AARP and provides certain consulting services to outside companies.
ABOUT AARP
AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment and income security, retirement planning, affordable utilities and protection from financial abuse. We advocate for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name as well as help our members obtain discounts on a wide range of products, travel, and services. A trusted source for lifestyle tips, news and educational information, AARP produces AARP The Magazine, the world's largest circulation magazine; AARP Bulletin; http://www.aarp.org; AARP TV & Radio; AARP Books; and AARP en Español, a Spanish-language website addressing the interests and needs of Hispanics. AARP does not endorse candidates for public office or make contributions to political campaigns or candidates. The AARP Foundation is an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. Learn more at http://www.aarp.org.
*Numbers are approximate and may fluctuate.
Each Best Western® branded hotel is independently owned and operated. Best Western and the Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2015 Best Western International, Inc. All rights reserved.
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