Marimekko Corporation, Press release, 28 April 2015 at 9.00 a.m.
Marimekko is updating its store concept and will open two stores in Helsinki city centre this autumn
Marimekko is underpinning its store operations in Helsinki city centre with the opening this autumn of two stores in the city's top business locations. Marimekko’s flagship store in the Galleria Esplanad mall will be updated and moved into a new, single-storey space within the shopping centre. The other new store will open in the Forum mall, bringing an awaited boost to add to the city centre stores in the Kamppi mall and on Aleksanterinkatu street. The staff of the present, two-storey flagship store located in Galleria Esplanad will be transferred to the new stores upon the move.
"In choosing store locations, we always emphasise the impact of urban development on customer movement. We constantly monitor customer flows and seek to find locations where we can best serve the customers on their normal routes. Another important point in the selection of these new store locations was the fact that the premises were on street level, which facilitates a clearer and more smoothly functioning customer experience," says Tiina Alahuhta-Kasko, President of Marimekko.
"The Esplanadi area has always been a very important place for Marimekko to meet customers. We are very happy that our flagship store will be updated and moved into a single-storey space in the Galleria Esplanad mall. The space is centrally located and it will be superb in supporting our plans to remodel Marimekko's store concept to make it even more inspiring. In the stylishly renovated Forum mall, we also hope to meet totally new customers. The Forum store, too, will have an excellent location: it will be on street level in one of Helsinki's busiest places," Tiina Alahuhta-Kasko continues.
Marimekko is constantly updating its existing store premises and opening new ones, both abroad and in Finland. "We want our customers to be able to experience the world of Marimekko's lifestyle in our stores even more interestingly and with better service as well as making our products available to an ever-wider public," notes Tiina Alahuhta-Kasko.
After opening the two stores in autumn 2015, Marimekko will have a total of 15 stores in the Helsinki Metropolitan Area.
Further information:
Päivi Lonka, CSO, tel. +358 9 7587 430
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Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2014, brand sales of the products worldwide amounted to EUR 187 million and the company's net sales were EUR 94 million. More than 140 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com