CAMBRIDGE, Mass, April 28, 2015 (GLOBE NEWSWIRE) -- SMTP, Inc. (Nasdaq:SMTP), a global provider of cloud-based marketing technologies, today announced significant customer wins in international markets made possible through two recent acquisitions. These sales were enabled by SMTP's rapid integration of the newly acquired GraphicMail global sales channel which resulted in the opening of new markets for SharpSpring's world-class marketing automation system. GraphicMail was acquired in Q4 2014, following the acquisition of SharpSpring in Q3.
SMTP began training and fully integrating its new international sales force in Q1 2015 and the company is already reporting significant volumes of closed sales as a result. In Q1, the first full quarter of sales post-acquisition, SMTP reported 12 SharpSpring sales that are expected to represent over $125,000 in annual recurring revenue through the GraphicMail global network.
"It's gratifying, though not entirely unexpected, to see the benefits of integration resulting in customer wins so quickly," said Jonathan Strimling, CEO of SMTP, Inc. "We're still in the early stages of realizing the vision that drove us to acquire SharpSpring and GraphicMail in the first place, but we can see already that we are reaching new markets and bigger clients as a result. In addition, some of our new overseas clients have the potential to scale significantly and to provide substantially more revenue than our historic average domestic deal size. We expect international sales to continue to accelerate revenue growth in the coming months."
SMTP had previously indicated that its SharpSpring acquisition was on track to achieve its growth target for 2015, which was to sign customers representing $5M in annual recurring revenue by the end of 2015. This figure would be up from $1M as of the date of acquisition of August 15, 2014. While that trajectory was largely based on domestic sales, accelerating international sales provide yet another vector for the company's growth.
New International Markets for SharpSpring Marketing Automation
Three examples of successful international SharpSpring sales include 4Ps Marketing in England, Swarm Digital in South Africa and Quick Consulting in Turkey. "We are extremely excited about bringing the SharpSpring technology to Turkey," commented Kurtcebe Kirecci, who has been selling the GraphicMail product in Turkey since 2011 and is one of twelve country partners in the GraphicMail network. "SharpSpring has a compelling product offering that competes well both on features and on price."
About SMTP, Inc.
SMTP, Inc. (Nasdaq:SMTP) is a global provider of cloud-based marketing solutions ranging from sophisticated marketing automation (via subsidiary SharpSpring) to comprehensive email and mobile marketing (via subsidiary GraphicMail) and scalable, cost-effective email deliverability services. The company's product family is hallmarked by its flexible architecture, ease-of-use and cost-effectiveness. SMTP augments its industry-leading technology with high-quality, multilingual customer service and support. SMTP, Inc. is headquartered in Nashua NH, and can be found on the web at www.smtp.com. SharpSpring, based in Gainesville, FL, can be found on the web at www.SharpSpring.com. GraphicMail, based in Geneva, Switzerland, can be found on the web at www.GraphicMail.com.
Safe Harbor Statement
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