Dublin, April 29, 2015 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/j24bw9/digital_marketing) has announced the addition of the "Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI, Retail, Manufacturing, & others) - Global Forecast to 2019" report to their offering.
The Digital Marketing software market is expected to grow from $25,840.2 million in 2014 to $56,613.2 million by 2019, at an estimated Compound Annual Growth Rate (CAGR) of 17.0% from 2014 to 2019
The key players in this market include Adobe Systems, Hubspot, SaS, Microsoft, Sap, Marketo, Hp, Oracle, Salesforce and many others
The Media & Entertainment, BFSI, IT and telecom and retail vertical is expected to account for the largest market share throughout the forecast period. However, there are a few revenue pockets, namely healthcare, automotive, and manufacturing that will witness significant growth in this period.
The Digital Marketing software (DMS) market is fast gaining traction primarily due to the increase in adoption of digital media and emergence of SaaS-based solutions in the market. Digital marketing is a strategy to promote the brands and products through the digital mode. DMS refers to the various solutions or software to better serve the customers, increase efficiency and drive measurable business performance.
The need to improve marketing effectiveness and customer E-experiences as well as the need to develop digital competitiveness are some of the key factors which are driving the global market for digital marketing software. The inexorable rise in competition and shifting customer growth of web-based social media has generated new avenues in the market. These advancements are considered and resulted in digital developments such as mobile apps, social networking have facilitated businesses with better marketing and functionality.
The demand for cloud-based Digital Marketing software market is accelerating due to its cost-effective and easy deployment features. Hence, vendors in these markets are coming up with technologies and solutions to increase its adoption in Small and Medium Business (SMB) too. Hence, Adoption of SaaS-based solutions and steady shift to comprehensive platforms are some of the emerging trends in the global digital marketing software market.
Key Topics Covered:
1 Introduction
2 Research Methodology
3 Executive Summary
4 Premium Insights
5 Digital Marketing Software Market Overview
6 Digital Marketing Software Market: Industry Trends
7 Digital Marketing Software Market Analysis, By Software
8 DMS Market Analysis, By Service
9 DMS Market Analysis, By Deployment Mode
10 Digital Marketing Software Market Analysis, By Organization Size
11 DMS Market Analysis, By Vertical
12 Geographic Analysis
13 Competitive Landscape
14 Company Profiles
- Adobe Systems
- Hewlett-Packard (HP)
- Hubspot
- IBM Corporation
- Marketo
- Microsoft
- Oracle Corporation
- SAP AG
- SAS Institute, Inc.
- Salesforce.Com, INC
For more information visit http://www.researchandmarkets.com/research/j24bw9/digital_marketing