COOP NORGE HANDEL AS SELECTS PRICER SOLUTIONS FOR 150 STORES

Pricer announces that Norsk Butikkdrift AS, a fully owned subsidiary of COOP
Norge Handel AS and PSI Systems AS, a fully owned subsidiary of PSI Group ASA,
have signed an agreement regarding deliveries, installation and services of
Pricer’s Electronic Shelf Labels for 150 former ICA stores that COOP will
convert to COOP Extra stores.
The agreement is valued at approximately MSEK 110. The infrastructure and
solutions will be delivered and installed during 2015 and 2016, starting in June
2015.

Pricer’s platform, based on high speed infrared technology, enables the
replacement of the store’s paper price labels with electronic shelf labels.
These small wireless electronic devices, the same size as paper labels,
graphically display the product and price information and automatically receive
price updates and relevant stock information from the retailer’s distributed
databases, as well as being able to connect through NFC capability to the
retailer’s web platform for a seamless omnichannel experience.

 “We are proud to have been chosen to equip COOP Norge Handels’ 150 stores. This
reinforces our excellent cooperation with PSI and their trust in Pricer’s
digital shelf-edge solutions”, concludes Jonas Vestin, CEO at Pricer.

COOP Norge Handel AS is Norway’s second largest retail chain, including the
stores COOP, Extra, Prix, Mega and Marked.

For further information, please contact:
Jonas Vestin, CEO, Pricer AB, telephone +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 8.45 hrs CET on
Thursday, April 30th, 2015.

Pricer is the global leader in providing in-store shelf-edge digital solutions
that enhance both store performance and the shopping experience. Pricer’s
infrared ESL platform is fast, robust, interconnectable and scalable. Pricer’s
range of holistic solutions are all built on this intelligent and flexible
platform, and have been stacked according to the five major retail tenants they
support:

•   Price – guarantee price integrity to optimize sales and margins
•   Performance – make operations more efficient and compliant; speed, agility,
excellence, etc.
•   Promotion – tailor and enhance promotions both digitally and physically at
the shelf
•   Personalisation – manage and improve your customers’ shopping experience
•   Prediction –use Big Data to help your customers and your store’s performance

Pricer, founded in 1991 in Uppsala, Sweden, offers the most secure and fastest
in-store shelf-edge communications solution. Pricer works with the world’s top
retailers, small and large alike: grocers, DIY, electronics and speciality
stores. Today, over 13 000 stores of the leading retailers worldwide are
installed with Pricer’s leading platform.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com