DALLAS, TX--(Marketwired - May 7, 2015) - Parks Associates today announced Verizon Vice President Farooq Muzaffar will discuss the critical role of mobile technology in driving consumer adoption of smart home and connected entertainment solutions during the opening keynote at CONNECTIONS™, May 19 at 10:45 a.m. The research firm shows that smartphone adoption has reached 78% of U.S. broadband households, exceeding desktop adoption and underscoring the dramatic shift to mobile devices that has occurred over the last five years.
The 19th-annual CONNECTIONS™: The Premier Connected Home Conference, May 19-21 in San Francisco, will bring together over 500 industry leaders to address the connected consumer ecosystem and the Internet of Things, including connected entertainment and smart home products and services.
"Smartphone adoption increased from 36% to 78% the last few years, and desktop adoption declined from 90% to 69%," said John Barrett, Director, Consumer Analytics, Parks Associates. "The transition from fixed to mobile devices is entering a new phase, where mobile devices are becoming the main consumer interface for the connected home, and at CONNECTIONS™, we will address the impact of mobility on the connected consumer."
Mr. Muzaffar, Verizon's Vice President of Corporate Strategy and Development, will present the keynote "Taking a Mobile-First Approach to the Smart Home" on the first day of CONNECTIONS™. Parks Associates research highlights the important role of the smartphone for accessing content and controlling connected devices in the home:
- App users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet.
- 19% of smartphone owners and 20% of tablet owners find a master health app that aggregates data from all health apps very appealing.
- Over 60% of smartphone and tablet owners regularly use gaming apps on these devices; 54% of smartphone owners regularly use music apps on their phone, but music app usage drops to 39% among tablet owners.
- 10% of U.S. broadband households have a smart energy device, which they can monitor or control via a smartphone or tablet, and 30-40% of these households use these smart devices on a daily basis.
"Growing ownership of smart mobile devices and rising usage of mobile apps not only change the way consumers live and work but also re-invigorate business processes and rewrite customer and partner relationships," said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. "Application programming interfaces (APIs) have emerged as key building blocks in driving business innovations in the mobile industry."
CONNECTIONS™ features multiple sessions highlighting the trends related to mobile access and the connected consumer.
"IoT and APIs: Extending Functionality for Connected Devices," Tuesday, May 19, 4:15 p.m., featuring:
- David Friedman, CEO & Co-Founder, Ayla Networks
- Jim Hunter, Chief Scientist and Technology Evangelist, Greenwave Systems
- Curt Schacker, VP, Connected Devices, EVRYTHNG
"Role of Smart Watches and Wearables in the Connected Home," Wednesday, May 20, 11:00 a.m., featuring:
- Justin Butler, VP of Commercial Development, Misfit
- Kenny Mathers, Senior Director, MediaTek Inc.
- Ted Schremp, CEO, PEQ
- John Valiton, Chief Business Development Officer, Playtabase
- Tom Wesselman, Director of Communications Ecosystem Architecture, Plantronics
"Evolution of Content Access: Cloud-based CE and Video Services," Wednesday, May 20, 2:15 p.m., featuring:
- Jeff Allen, VP Business and Corporate Development, Clearleap
- Steve Christian, SVP, Marketing, Verimatrix
- Chris Drake, Vice President, thePlatform, a Comcast company
- David Grubb, Chief Technical Officer for Cloud Solutions, ARRIS
- Stephen Ludin, Chief Architect, Akamai Technologies
"Connected Cars: The Next Smart Platform," Tuesday, May 19, 4:45 p.m., featuring:
- Andrew Poliak, Global Director, Business Development, QNX Software Systems
- Mike Tinskey, Global Director of Electrification and Vehicle Infrastructure, Ford Motor Company
For information about CONNECTIONS™, visit www.connectionsus.com. Follow the conference on Twitter at @CONNECTIONS_US, #CONNUS15, and on the CONNECTIONS™ Industry Insights Blog. To schedule a meeting with an analyst or speaker, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.
About CONNECTIONS™
The 19th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 19-21 at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ hosts over 400 executives in the connected entertainment, IoT, and smart home industries in an intimate networking environment.
The event provides networking opportunities and insights from industry players on entertainment, mobile, and smart home market segments. Parks Associates research analysts moderate each session, which feature consumer research on adoption and trends, forecasts of new products and services, evaluation of new business strategies, and concrete recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services. Throughout the three-day event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.
For more information, contact sales@parksassociates.com, call 972-490-1113, or visit www.connectionsconference.com.
Contact Information:
Holly Sprague
Parks Associates
720-987-6614
hsprague@gmail.com