NEW YORK, NY--(Marketwired - May 12, 2015) - Blippar, the world's largest augmented reality and image recognition platform, today announced a partnership with the legendary artist Snoop Dogg in conjunction with the release of BUSH, his highly anticipated thirteenth solo studio album. Produced by multiple Grammy award-winner Pharrell Williams, BUSH is a creative partnership between Doggystyle Records, I Am OTHER and Columbia Records and available now here: http://smarturl.it/BUSHAlbum. Using the Blippar app, Snoop Dogg fans will be able to interact directly with the new album and activate album artwork to enter into Snoop's exclusive world of BUSH via Blippar's cutting-edge augmented reality and image recognition technology.
Fans simply need to download the free Blippar mobile app on any Apple, Android or Windows mobile device to unlock bonus content directly from the album artwork no matter where they find it -- from a poster on a wall, to an in-store display to an image online. Any fan can blipp by holding their mobile device up to the cover image and "looking" at it via the camera on the mobile device. Instantaneously, BUSH will come to life and offer fans an opportunity to take a 360 degree virtual photo gallery tour of the album art as well as see videos, buy the album and snap and share a photo of themselves with Snoop.
"Blippar is providing a host of new ways for fans to foster deeper and more meaningful connections with artists and their work," said Patrick Aluise, Vice President at Blippar. "Bringing BUSH to life via Blippar has provided a cutting-edge platform for Snoop Dogg to offer his fans exclusive interactive content which they can only get by blipping the album artwork wherever it lives -- on posters, in stores or online."
Visit www.blippar.com/download to learn more about Blippar and download the Blippar app to your device.
About Blippar
Blippar™ is the world's fastest growing image recognition and augmented reality app. Utilizing proprietary, best-in-class image technologies, Blippar™ enables users to instantaneously pull interactive, informative digital content directly from the environment around them, their favorite publications, brands and objects via their iOS, Android or Windows devices. Since launching in the UK in 2011, Blippar™ has expanded rapidly, partnering with some of the biggest and most exciting media owners and brands in the world -- including Anheuser Busch, General Mills, Heinz, and Conde Nast. To learn more, visit blippar.com.
About Snoop Dogg x BUSH
Snoop Dogg has sold more than 35 million albums worldwide, BUSH is his 13th solo studio album. He has reigned for more than two decades as an unparalleled musical force who has raised the bar as an entertainer and globally recognized innovator. Snoop's successful incarnations within music, film & TV, the Snoop Youth Football League, fashion, brands and technology continues to set him apart as the consummate cultural icon, entrepreneur and philanthropist. His collaboration with friend and fellow-innovator Pharrell Williams and his forthcoming Columbia Records debut BUSH, is the latest offering from one of music's most prolific and revered trendsetters.
Contact Information:
LaunchSquad for Blippar
blippar@launchsquad.com