GlimpzIt Launches Visual Marketing Platform

SAN FRANCISCO, CA--(Marketwired - May 12, 2015) - GlimpzIt, a visual dialogue platform, today announces the public availability of its first enterprise product, a platform for marketers to communicate directly with customers, on their mobile phones, and to receive customer feedback in the form of photos and videos.

GlimpzIt is the first one-to-one platform for marketers to engage with a new generation of consumers who increasingly communicate using photos that are taken predominantly on smart phones. Marketers can use GlimpzIt to solicit customer insights, such as polls, run interactive marketing campaigns, such as contests, and gather user-generated brand content.

"The ability to gather insights and analyze the visual language of the audience is extremely powerful to us and our clients," said Misia Tramp, Executive Vice President, Insights & Innovation Practice, Tahzoo. "When it comes to ideation and co-creation, typically these processes can take months and are extremely expensive. With GlimpzIt, we have been able to compress this into a matter of days."

Key features of the GlimpzIt enterprise product include:

• Picture/Video Glimpzes - The ability to see the world through eyes of consumers by gathering both pictures and videos (as part of the Glimpz response).
• Advanced Analytics such as engagement analytics data e.g. how many people viewed the conversation prompt, how many responded, how many responded with suitable quality, how many evaluations, etc.
• Advanced Targeting - Advanced targeting based on demographics such as household income, marital status, education level, etc.
• Tagging Framework - Granting the user the ability to create, modify and change descriptive language on Glimpz insight tags.
• Custom Engage Page - When a marketer starts a conversation, GlimpzIt automatically produces a response interface to be sent out to a mobile panel. The interface can be customized with brand logos and colors.

Customers such as NBC Entertainment, Research Now, and Tahzoo are currently using the GlimpzIt platform.

For more information about GlimpzIt, go to www.glimpzit.com.

About GlimpzIt
Founded in 2014 and based in San Francisco, CA, GlimpzIt is an award winning platform for conducting visual dialogues with consumers: to gather insights, solicit content, run interactive campaigns, and much more. The company's technology is used by major brands including CPG, marketing and market research agencies and entertainment companies. GlimpzIt is backed by renowned investors including Founders Co-op, David Humphrey and Seattle Angel Conference. For more information, go to www.glimpzit.com or follow up on Twitter @glimpzit.