PLYMOUTH , Mass., May 18, 2015 (GLOBE NEWSWIRE) -- PartyLite is capturing the attention of fragrance and fashion lovers across North America by introducing a unique, wearable fragrance collection to its already popular line-up of premium candles and flameless home-fragrance products.
Introducing Lisa Hoffman for PartyLite® Essence of Life™ fragrance jewelry, launching June 1 at PartyLite candle parties and online across the United States and Canada.
Lisa Hoffman is an award-winning perfumer, jewelry designer, innovator, mother and philanthropist. Inspired by a precious gift from her husband, Lisa began designing necklaces and bracelets with a treasure inside – fragrance beads.
For PartyLite, Lisa has designed six stunning bracelets composed of beautiful semi-precious stones in six gorgeous colors. Each bracelet is paired with its own unique, filigree charm in either silver tone or gold tone finish. The charm opens to be filled with innovative, eco-friendly wooden Essence of Life™ fragrance beads holding fine fragrance. The charms come in three styles - sphere, tear drop and heart.
Lisa also created six distinctive fine fragrances exclusively for PartyLite that inspire qualities individuals seek in life: Love, Hope, Dream, Passion, Peace and Strength. The scents span the realm of fragrance categories, such as florals, fruits and citrus, herbal and woodsy, gourmand and spicy, and fresh and clean.
It's also easy to create a custom fragrance by combining two or more different fragrance beads in the bracelet's charm. After inserting the beads, a fragrance lover can wear one or multiple bracelets – all in the same fragrance or a mixture of fragrances. With the toss of a wrist, scent is released, expressing a personal statement about the wearer.
"I think of my collection as jewelry with a secret," says Lisa Hoffman. "Wearing it is a way to indulge one's passion for beauty and fine fragrance in a new, fun and uncomplicated way. You're free to wear fragrance your way, and the scent you create with my beads says volumes about what you love and who you are."
After filling your charm, the fragrance lasts for weeks, and replacement beads are available in .1-ounce jars.
"We're the world's leading candle party company," says Rob Goergen, president of PartyLite Worldwide. "We're known for fine fragranced home products – extraordinary candles and a wonderful variety of flameless fragrance forms. Knowing how much our customers adore scent, we knew they would be excited about beautiful jewelry with fine fragrance. Those who know about the line have told us they can't wait for June 1. Also, we work with one of the greatest fragrance houses in the world, and so does Lisa. So this fragrance jewelry collection feels like a natural fit and an elegant and delightful extension of our offerings to PartyLite fragrance lovers."
In addition to the bracelets in the PartyLite collection, Lisa designed an exclusive, 30" long strand necklace with barrel stations, available in gold tone or silver tone finish and holding a simple, spherical refillable charm for fragrance beads. This piece along with a choice of fine fragrance beads is available exclusively to individuals hosting a PartyLite party.
"Lisa's collection is truly jewelry with benefits," says Joan Connor, president of PartyLite North America. "The bracelets are very on-trend, especially with the current bohemian look we're seeing this spring. But they blend beautifully with any style. They're perfect for travel because there's no danger of breakage or spilling liquid in luggage when the fragrance is in wooden beads. The bracelets also mix easily with silver or gold bangles that someone may already own. To tell the truth, it's tempting to buy all six bracelet colors – they look so great grouped together! Also, the Lisa Hoffman for PartyLite collection makes for such wonderful, original gifts - perfect for bridesmaids, graduating seniors or just for someone you love."
For pricing and how to order beginning June 1, please call your independent PartyLite Consultant to host a party or attend a party near you. Don't have a Consultant? Please visit www.partylite.com.
PartyLite is the world's #1 party plan company selling candles, candle holders, flameless fragrance and wax warmers as well as holiday and home décor. PartyLite products are available in 23 countries, predominately through independent PartyLite business entrepreneurs. Since 1997, the PartyLite family of consultants, customers and employees has raised more than $15 million for the American Cancer Society and nearly $4 million for Children's Miracle Network. In 2015, PartyLite celebrates 42 years as the global leader in its category and 25 years as a member of the distinguished Blyth family of direct selling companies (NYSE:BTH). PartyLite is one of 53 Direct Selling Association member companies recognized during the 2014 annual meeting for participating in DSA's Code Communication Initiative, focusing on observing and communicating the DSA Code of Ethics as widely as possible. Based in Plymouth, Massachusetts, PartyLite is a member of the Direct Selling Association and the Better Business Bureau. For more information, please visit www.partylite.com.
Photos accompanying this release are available at:
Joyce Elven Director of Communication PartyLite North America 508.830.3100