TORONTO, May 26, 2015 (GLOBE NEWSWIRE) -- Supporting their entry into Canada, Bake Code has appointed CO-OP Advertising (CO-OP) as its Canadian agency of record to assist in raising awareness around the Taiwanese bakery chain and its line of exceptional breads and pastries. As a first assignment, the agency will roll out a robust communications campaign designed to support the September launch of a 2,000 sq/ft flagship retail location in Toronto, along with several satellite offerings throughout the GTA. The agency's program will include: strategic brand positioning, website development, hoarding, social media, media relations and event activation.
Headquartered in Taiwan, with locations in the United States, Malaysia, Indonesia and now Canada, Bake Code specializes in producing artisanal breads and pastries that combine unique Asian flavours with European-style baking techniques.
"We're looking forward to producing a campaign that helps build anticipation and drive trial," says Peter Brough, managing director, CO-OP. "From kimchi and cream cheese- infused breads to chocolate bean rolls to soft, buttery baguettes, Bake Code is shaking up the traditional bakery format; they're offering category-defying products and a sensory in-store experience unlike anything we've seen in Canada."
Bake Code is a brand under La Kaffa International, the company behind the mega- popular Chatime tea franchise, which has over 1,000 locations worldwide. Partners, Kenton Chan, Thomas Wong and Vincent Lau are Chatime and Bake Code master franchisees in Canada.
CO-OP was named AOR following a competitive pitch process involving a number of agencies in early spring.
"When it comes to creating something special, the quality of ingredients you choose can make all the difference," says Thomas Wong, master franchisee, Bake Code. "We were thoroughly impressed with the CO-OP team and felt their strategic and creative vision for the brand aligned perfectly with ours. We can't wait to open our doors and break bread with Canadian food explorers far and wide."
About Bake Code
Bake Code is a premium bakery boutique, providing handcrafted baked goods made from scratch with fresh ingredients. Its master baker combines unique Asian flavours with traditional European-style baking techniques to produce delectable breads and pastries. Headquartered in Taiwan, Bake Code has international franchise locations in the US, Canada, Malaysia and Indonesia.
About CO-OP Advertising
CO-OP Advertising is a collaborative, full-service, integrated agency partnership. Headquartered in Toronto, the agency specializes in creative marketing and communications solutions, including advertising, strategic planning, design, CRM, interactive, social media, digital response and public relations. The agency offers a future-forward business model that seamlessly flexes and shifts team structure and size based on client needs, while celebrating creative collaboration outside its walls. CO-OP combines the heavy-lifting capabilities of a traditional agency with the agility of a modern collective to produce captivating creative and deliver uncompromising business results. Visit http://www.wearecoop.ca for more information.
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