JAMES HIGGS, HEAD OF MARKETING AT SCANDINAVIAN TOBACCO GROUP JOINS NICOCCINO

James Higgs will join alternative nicotine brand Nicoccino as Marketing Director
as of Aug 2015.
Mr Higgs will develop and lead global marketing initiatives for Nicoccino
Holding, including the company's brand and go-to-market strategy.

"We're thrilled that James Higgs has chosen to join Nicoccino. James has
extensive knowledge and deep understanding for the market in which Nicoccino
operates and is a highly regarded strategic marketer" said Michel Bracké, CEO of
Nicoccino Holding

James has over 15 years of experience in the tobacco industry where he has held
various positions within sales and marketing in companies such as British
American Tobacco and Henri Wintermans Cigars. Most recently, Mr. Higgs served as
Head of Marketing & Public Affairs at Scandinavian Tobacco Group United Kingdom.

‘I am delighted to be joining Nicoccino at this exciting time.  The regulatory
tobacco landscape is intensifying everywhere around the world and, tobacco
consumers in particular are adapting their habits as a consequence.  Nicoccino
Holding’s unique proposition is extremely well-placed to contribute to the
growing demand for alternative nicotine products and, I am looking forward to
helping Nicoccino realise its potential on the global stage.’ said Mr Higgs.

James Higgs is the second tobacco industry executive to join Nicoccino in the
recent months. In April, Johan Cram, former Vice President of Strategic Markets
at Swedish Match Scandinavia, was appointed to Nicoccino Holding´s Board of
Directors.

“Both appointments show a growing interest and belief from the industry in the
potential of Nicoccino. We are at the very beginning of an exciting future for
Nicoccino and the experience of the team is significantly strengthened with
these 2 key appointments” concluded Michel Bracké.

For more information, visit Nicoccino’s webpage http://nicoccino.se/en or
contact:

Michel Bracké, VD

Tel: +46 707 45 95 75

E-post: michel.bracke@niciccino.co.uk

About Nicoccino

Nicoccino Holding AB (publ) (Corp. Reg. No. 556942-1604) is a Swedish company
with a proprietary, innovative and discreet nicotine product that quickly gives
the user access to nicotine without the serious side effects of tobacco.

The Nicoccino Holding share is listed on Nasdaq Stockholm First North under the
ticker NICO. The Certified Adviser is Remium Nordic AB.