COO LEAVES BJÖRN BORG

Björn Borg has launched a new business plan for 2015-2019, focusing on sales
growth and on transitioning the brand to a sports fashion brand. In connection
with the implementation of the new business plan, organizational changes have
been made. Within the scope of such reorganizations, it has been agreed that
Henrik Fischer, COO and deputy CEO, will leave the company. The deputy CEO and
COO role will be redundant going forward. Henrik Fischer’s last day at Björn
Borg will be 30 June.

For more information, please contact:
Henrik Bunge, phone +46 (0)8-506 33 700

The information contained in this press release is disclosed in accordance with
the Swedish Securities Markets Act and/or the Swedish Financial Instruments
Trading Act. The information was released for publication on 10 June, 2015 at
8.00 a.m. (CET).


About Björn Borg
The Group owns the Björn Borg trademark and its core business is underwear and
sportswear. It also offers footwear, bags and eyewear through licensees. Björn
Borg products are sold in around thirty markets, of which Sweden and the
Netherlands are the largest. The Björn Borg Group has operations at every level
from branding to consumer sales in its own Björn Borg stores. Total sales of
Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at
the consumer level. Group net sales amounted to SEK 539 million in 2014, with an
average of 129 employees. The Björn Borg share has been listed on NASDAQ
Stockholm since 2007.