Marimekko Corporation, Stock Exchange Release, 11 June 2015 at 8.30 a.m.
LASSE LINDQVIST IS APPOINTED CHIEF MARKETING OFFICER OF MARIMEKKO
Lasse Lindqvist, M.Sc., has been appointed as Marimekko’s Chief Marketing Officer (CMO) and member of the Management Group as of 10 August 2015.
As CMO, Lasse Lindqvist succeeds Tiina Alahuhta-Kasko who, alongside acting as the President of Marimekko, has so far also been in charge of the company’s marketing.
Lasse Lindqvist acts as a business and brand strategy consultant for the McCann advertising agency in New York. He has previously worked at Nokia Corporation as Director of Marketing Strategy, being also responsible for the company’s brand strategy. He also served for several years as a consultant for McKinsey & Company in different parts of the world.
”Lasse Lindqvist has strong experience of global consumer brands and their marketing strategies. He embodies a rare combination of creative vision and analytic thinking. At Marimekko, we are moving into a new stage, which involves enhancing the holistic customer experience. I believe that Lasse’s expertise and experience will provide excellent support to us on this path,” says Tiina Alahuhta-Kasko, President of Marimekko.
MARIMEKKO CORPORATION
Corporate Communications
Asta Halme
Tel. +358 9 7587 233
asta.halme@marimekko.com
DISTRIBUTION:
NASDAQ OMX Helsinki Ltd
Key media
Marimekko is a Finnish design company renowned for its original prints and colours. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in about 40 countries. In 2014, brand sales of the products worldwide amounted to EUR 187 million and the company's net sales were EUR 94 million. More than 140 Marimekko stores serve customers around the globe. The key markets are Northern Europe, North America and the Asia-Pacific region. The Group employs about 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com