IRVING, Texas, June 11, 2015 (GLOBE NEWSWIRE) -- Michaels (Nasdaq:MIK), North America's largest arts and crafts specialty retailer, announces the theme of its popular Passport to Imagination summer kids crafting program. This year, the low-cost, in-store sessions will focus on summer vacation fun, including lake picnics, afternoons at the beach, county fairs, music festivals and more.
Passport to Imagination begins June 15 and will run through July 31 in all U.S. stores, with three classes per week, on Monday, Wednesday and Friday from 10 a.m. to noon. For just $5 per class, or three sessions for $12, kids ages 5-10 can create projects that relate to summer activities, with a different theme every week. Registration for the program is available online and in stores.
"Our Passport to Imagination program allows children to express their creativity with projects that celebrate the fun and adventure that summer brings," said Michaels Vice President – Digital Marketing, Strategy and Education Liz Zale. "Every session includes instruction from a Michaels craft specialist and also open playtime where kids are free to experiment with their creations."
Michaels is also teaming up with Gymboree this summer. Customers who share on Instagram how their family is crafting in style with #CraftingInStyleSweeps and follow both @MichaelsStores and @Gymboree will be entered to win a $100 gift card to both Michaels and Gymboree. Three winners will be chosen at random each week.
About The Michaels Companies, Inc.
The Michaels Companies, Inc., is North America's largest specialty retailer of arts and crafts. As of May 2, 2015, the Company owns and operates 1,177 Michaels stores in 49 states and Canada and 118 Aaron Brothers stores, and produces 12 exclusive private brands including Recollections®, Studio Decor®, Bead Landing®, Creatology®, Ashland®, Celebrate It®, ArtMinds®, Artist's Loft®, Craft Smart®, Loops & Threads®, Imagin8® and Make Market™. Visit www.Michaels.com for additional information.
Media Contact: Megan Duran or Loren Rutledge
817-329-3257
Michaels@spmcommunications.com