Charleys Philly Steaks Unveils Lemonade Stand Program

Stirring up summer's tastiest tradition, kids are empowered to build and share their own stands


COLUMBUS, Ohio, July 7, 2015 (GLOBE NEWSWIRE) -- For decades Charleys Philly Steaks has been serving up its famous lemonade, and this summer, young entrepreneurs will have the opportunity to learn how to host their own lemonade stand from the lemonade experts – Charleys Philly Steaks!

Charleys Lemonade Stand Tour

The Charleys Lemonade Stand will be popping up across the country this summer, teaching kids everything they need to know to host their own lemonade stand just in time for National Lemonade Day on August 20, or any day this summer. Catch the Charleys Lemonade Stand Class in these four markets:

  • July 10 – Columbus, OH (Polaris Fashion Place)
  • July 22 – Scottsdale, AZ (Scottsdale Fashion Square)
  • August 12 – Cleveland, OH (SouthPark Mall)
  • August 15 – Greenville, SC (Haywood Mall)

Event attendees will learn how to set up their very own stand, make fresh lemonade and attract customers, all while sampling Charleys all-natural lemonade and new Chocolate Chunk Cookies, which will hit stores July 13.

"Hosting a lemonade stand is synonymous with summer, and we're excited to teach our youngest customers some of Charleys tips and tricks," said Vice President of Marketing, Kris Miotke. "The Charleys brand was built by a young entrepreneur, Charley Shin, and we're hoping to inspire the next generation with our Charleys Lemonade Stand activities this summer."

Sip & Share!

Customers across the country are encouraged to get in on the Lemonade Stand fun by visiting www.charleyslemonadestand.com to download the free Charleys Lemonade Stand Kit with everything kids need to get their stand up and running. Then, snap a photo of your own lemonade stand and join the conversation online using #CharleysLemonadeStand. Customers who share their images via Facebook and Instagram will receive Charleys Cash and be featured on the website. See www.charleyslemonadestand.com for terms and conditions.

Cookies Hit the Charleys Counter

On July 13, Charleys Philly Steaks will officially introduce the new Charleys Chocolate Chunk Cookies. Charleys Chocolate Chunk Cookies will be available at all Charleys Philly Steaks domestic stores and Army and Air Force (AAFES) locations worldwide.

About Charleys

In 1986, Charleys redefined the Philly Cheese Steak. Today, more than 540 locations in 45 states and 20 countries in North America, South America, Asia, Africa and Europe serve up the World's Number One Philly Cheese Steak made with fresh, quality ingredients grilled-to-order the Charleys way. Also known for its loaded gourmet fries and refreshing natural lemonades, the restaurant franchise is quickly expanding to serve the world's favorite Cheese Steaks across the globe. For more information on Charleys Philly Steaks visit www.charleys.com or follow us on Facebook and Instagram at @charleysphillysteaks and Twitter at @charleys.


            

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