OMAHA, Neb., July 8, 2015 (GLOBE NEWSWIRE) -- The U.S. cities with the highest concentration of coffee shops are also more likely to be home to businesses that have adopted environmentally friendly practices, according to a new study from Infogroup.
Using its own databases to lay business data over consumer data, Infogroup analyzed data on 728 cities with a population of over 50,000 to determine their love for coffee shops. The study found that Western cities have the highest concentration of coffee shops, making up eight out of the top 10 cities. Six in the top 10 cities are located in Washington State.
To determine the list of top cities for green adopters, Infogroup used data from its Green Adopters (GA) for businesses, which identifies B2B prospects that are most likely to adopt eco-friendly measures.
While not all cities have a mutual affinity for dry roast and recycling, nine of the top 10 coffee cities possess an above average GA score, which is two-and-a-half (ranked from zero to five, with zero being least likely), and six of the top 10 rank inside the top 100 greenest cities in the study.
"We did this study to demonstrate not only the importance of strong customer data, but the unique insights that can be derived by overlaying multiple data sets and looking at business and consumer data correlations," said Michael Iaccarino, chairman and CEO, Infogroup. "B2B and B2C Marketers looking to most efficiently target customers will need to take data insights a step further to see high returns in today's complex market."
Top 10 coffee-drinking cities in the U.S.:
Santa Monica, CA, was found to be the number one coffee shop hub in America and Seattle, WA, the birthplace of Starbucks, was found to be the top Green Adopter of the list, and ranked seventh out of all 728 cities in the study.
Infogroup's high-quality real-time business data was supplemented with demographic information from its consumer database to create a profile of each top city. In addition to industry statistics on coffee shops, the GA model, and Census population data, a combination of Infogroup data attributes were examined.
"This study represents just a fraction of what our data combined with insights can do," said Matt Graves, Chief Data Officer at Infogroup. "We take our data aggregation and quality extremely seriously; we invest more than $20 million annually to ensure good data hygiene, efficient compilation processes and a wide depth of data for our business and consumer databases."
For a visual of the overlying data pulled of Coffee and Green Go Together, or more information on how Infogroup pulled the data and insights, click here.
Infogroup is a marketing services and analytics provider that delivers best in class data-driven customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 235 million individuals and 24 million businesses, which is distributed real-time to our clients. For more information on Infogroup's marketing and data solutions, visit www.infogroup.com.
Malti Shukla Corporate Communications (402) 836-5290