ACTON, Mass., July 9, 2015 (GLOBE NEWSWIRE) -- Disrupt You!, the first book by SeaChange International, Inc. (Nasdaq:SEAC) CEO Jay Samit, published this week by Flatiron Books, has been selected as one of Amazon's Best Books of the Month* for July and continues to rank high amongst Amazon's top sellers for business decision-making. Incorporating stories from Samit's own experience and anecdotes from other innovators and disruptive businesses — including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Iams Dog Food, Silly Putty, and many more — Disrupt You!: Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation shows how personal transformation can reap entrepreneurial and professional rewards. The book also highlights the disruption facing the television industry.
In Disrupt You! Samit writes, "The disruption in the distribution of television programming is also affecting how shows are produced, marketed, and designed… With so much content available, however, the real challenge is no longer access to that content but discovery of it… Curation, collaborative filtering, and personalization are all paths for entrepreneurs to cash in on digital distribution without having to invest costly dollars on content creation."
For over twenty years, SeaChange has focused on providing digital video products that enable television's stakeholders to capitalize on fundamental technological changes, including the move from analog to digital infrastructure, to the growth of on-demand, multiscreen and OTT viewing as driven by consumers' growing IP connectivity.
C-Suite Quartely's current edition reports, "Samit is acutely aware of how consumer access to video is being disrupted now that a majority of customers have broadband. 'It's the same story that the music industry went through, except some industries are paying attention while others are not,' Samit says. 'The value has shifted, and unless you figure out how to capture value when it shifts, your industry disappears.'"
Editor's note:
Download a headshot of Jay Samit at www.schange.com/photos/jay-samit.
* Books included in Amazon's Best Books of the Month program are entirely editorial selections, reflecting the team's passion for uniting readers of all ages and tastes with their next favorite read and drawing more attention to great books by exceptional authors.
About SeaChange International
Enabling our customers to deliver billions of premium video streams across a matrix of pay-TV and OTT platforms, SeaChange (Nasdaq:SEAC) empowers service providers, broadcasters, content owners and brand advertisers to entertain audiences, engage consumers and expand business opportunities. As a three-time Emmy award-winning organization with over 20 years of experience, we give media businesses the content management, delivery, measurement and analytics capabilities they need to craft an individualized branded experience for every viewer that sets the pace for quality and value worldwide. Visit www.schange.com.