Fort Lee, New Jersey, July 9, 2015 (GLOBE NEWSWIRE) -- Herborium® Group, Inc. (OTC Pink: HBRM), www.Herborium.com, a Botanical Therapeutics® Company and the provider of unique all botanical medicinal products (Botanical Therapeutics®) that target dermatological problems such as acne, and other health and wellness concerns, has launched the next generation, US and global markets focused websites for its unique lead product for all natural treatment of acne and rosacea, AcnEase. The websites and its state of the art Mobile versions are a part of a deployment of a massive Digital Marketing Plan rolled out in June 2015 and to be continuously implemented until the end of the year. The first two weeks of operation of the new platform showed 10% increase in sale and 38% increase in traffic. The company expects its upcoming quarter to be 11th consecutive sales growth quarter in comparison to the same period of 2014.
With a next generation digital platforms - in place, the Company is strategically partnering with 40 plus top vloggers/bloggers in the beauty/skincare/lifestyle/natural market with a combined following of over 25 million in major markets including US, UK, Canada, Italy, Spain, Germany and Japan. These vloggers/bloggers have been featured in major media outlets across the world while featuring products in video's that have each generated over 100,000 views. Next to referral sites and email marketing, blogger alliances provide for the highest ROI and conversion rate in e- commerce.
Additionally, AcnEase and Herborium is gaining major traction on social media (Instagram, Pinterest, Twitter, Facebook and Tumbler) with combined increase in number of followers of 960% since May of 2015. In the Fall of 2015 the Company is rolling out a major Public Relations campaign to support Social Media Strategy focusing on aligning with celebrity makeup artists and major celebrities who suffer from acne and gaining presence on such leading media outlets as HuffPost, GMA, Today, Cosmopolitan, Lifestyle, Oprah etc.
In June, the Company has formed the partnership with PositiveMeds.com the major natural health information platform with over 1.5 million followers to help their audience gain access to AcnEase products and content.
Finally, Herborium is increasing its sales and outreach to HUT Group, Britain's most important digital sales platform. AcnEase is sold on HUTT' most successful websites lookfanatstic.com and its leading men market focused website mankind.com. To date, AcnEase sales to HUTT in 2015 has already surpassed the total sales in 2014.
Herborium remains very optimistic about growing its business, sales and product awareness. While recognizing the expenses associated with developing and launching new products and the associated upfront costs Herborium firmly believes that its growth record combined with the new digital platform and marketing strategy and rising interest in Botanical Therapeutics® among consumers, medical professional and medical communities at large, serve as a solid foundation for the company's future growth.
About Herborium Group, Inc.
Herborium Group, Inc., a botanical therapeutics® company that develops, license and markets proprietary, botanical based medicinal products to consumers and healthcare professionals. The Company business model focuses on emerging market opportunities spearheaded by the growth of a new market sector located between high-cost, high-risk, ethical pharmaceuticals and commoditized classic nutraceuticals (supplements). The Company uses clinical validation and a proactive regulatory strategy based on the FDA Guidance for Industry: Botanical Drug Products (FDA Guidance 2004) to establish and maintain a differential advantage. Herborium has secured a pipeline of botanical ingredients based products in the areas of dermatological needs, wellness and energy, prostate health, women's health and selected sexual disorders resulting from cardiovascular disease, use of anti-depressants, diabetes, surgical procedures, and other problems. Herborium Group sells its products in the United States, the United Kingdom, and continental Europe through a network of distributors, specialty retailers, and e-commerce. For more information, please visit www.herborium.com, and www.acnease.com.
Safe Harbor Statement: This release contains forward-looking statements with respect to the results of operations and business of Herborium Group, Inc., which involves risks and uncertainties. The Company's actual future results could materially differ from those discussed. The Company intends that such statements about the Company's future expectations, including future revenues and earnings, and all other forward looking statements be subject to the "Safe Harbors" provision of the Private Securities Litigation Reform Act of 1995.