SCOTTSDALE, AZ--(Marketwired - July 14, 2015) - TrueShip ( has just released a brand new guide offering helpful tips for packing that can enable retailers to reduce online product returns while also helping to improve and spread brand awareness, increase retention rates and wow customers with the “unboxing effect.”

With studies showing that one in ten packages from ecommerce orders arrive at customers’ doorsteps damaged, the need for effective tips for packing are omnipresent. Damaged packages contribute to an already astronomical ecommerce product returns rate that experts say hovers at about 30%.

What’s more, retailers commonly overlook the influence that effective packaging can have on the customer from a branding standpoint, or the affect that it can have when it passes through transit with branded boxes that can essentially double as a free form of advertising.

TrueShip’s newest guide -- a corresponding addendum to their popular Ecommerce Shipping Guide -- provides an array of tips and several illustrated infographics designed to instruct retailers on how they can prevent damaged items during shipping, reduce online product returns and improve customer retention via effective branding and awareness.

The guide covers topics that include:

  • Branding packages properly.
  • Adding in the extra flare that wows customers.
  • Wrapping fragile items to prevent damage.
  • Understanding ecommerce shipping rates with illustrated infographic.
  • Using properly sized packaging.
  • Assessing the real cost of items damaged during shipping.
  • Learning how shipping prices and return policy influence shoppers with illustrated infographic.

“Many retailers fail to understand the importance of their packaged goods,” explained Michael Lazar, Director of Online Marketing at TrueShip. “Once that item is sold and is shipped, most do not think about what happens next. But in our new guide, we’ll deliver key reasons why it matters just as much, if not more, how your packages arrive and how they look when consumers receive them.”

You can read TrueShip’s newest guide by visiting:

About TrueShip

#ShipSmarter -- TrueShip is the original architect of multi-carrier ecommerce shipping software. ReadyShipper shipping software integrates into the most widely used shopping carts and online marketplaces. It is an easy-to-use order fulfillment solution designed to save e-retailers time and money.

Start a 14-day trial of ReadyShipper shipping software by visiting:

About ReadyReturns

#ReturnsHappen -- ReadyReturns is a customer-facing, plug-and-play, self-service online product returns software solution. It integrates into virtually any website without any programming. ReadyReturns lets customers make returns from a website by filling out a simple form and printing the return shipping label. E-retailers set the rules of the returns, including things like return shipping and restocking fees.

Start a 30-day trial of ReadyReturns by visiting:

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Contact Information:

Press Contact
Michael Lazar
Director of Online Marketing
Tel: (877) 818-7447