Half Year Report January – June 2015

  · Sales for the second quarter increased by 9 percent to 3,644 MSEK (3,339).
In local currencies, sales were marginally higher than prior year.
  · Operating profit from product areas1) for the second quarter increased by 9
percent to 937 MSEK (862). In local currencies operating profit from product
areas1) declined by 1 percent.
  · Operating profit2) amounted to 1,021 MSEK (941) for the second quarter.
Excluding a restructuring provision of 42 MSEK related to the relocation of
distribution facilities in Sweden, recognized as a larger one-time item,
operating profit amounted to 1,063 MSEK (941).
  · EPS (basic) for the second quarter amounted to 3.62 SEK (3.27). Adjusted
EPS3) amounted to 3.79 SEK (3.27).

1) Operating profit for Swedish Match product areas, which excludes larger one
-time items and share of net profit in STG.
2) Operating profit for the Group includes larger one-time items and share of
net profit in STG.
3) Adjusted for larger one-time item.
For the full report: http://www.swedishmatch.com/investors/

Swedish Match telephone conference
A telephone conference will be held today, Friday, July 17 at 2:00 p.m. (CET),
(1:00 p.m. UK time). At this time we will review and comment on the results.
Participants will include Lars Dahlgren, Marlene Forsell, and Emmett Harrison.
Listen to the telephone conference live at:
http://www.swedishmatch.com/investors/

Replay will be available for 30 days at the link above as well as on telephone
number:
UK replay number: +44 20 7031 4064, access code: 951145
US replay number: +1 888 365 0240, access code: 951145
Swedish replay number: +46 8 505 203 33, access code: 951145
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Contacts:

Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441

Marlene Forsell, Senior Vice President and Chief Financial Officer
Office +46 8 658 0489

Emmett Harrison, Senior Vice President Investor Relations and Corporate
Sustainability
Office +46 8 658 0173

Richard Flaherty, President US Division, US Investor Relations contact
Office +1 804 787 5130
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The character of the information in this report is such that it shall be
disclosed by Swedish Match AB (publ) in accordance with the Swedish Securities
Markets Act. The information was disclosed to the media on July 17, 2015 at
08.15 a.m. (CET).
___________

Swedish Match develops, manufactures, and sells quality products with market
-leading brands in the product areas Snus and moist snuff, Other tobacco
products (cigars and chewing tobacco), and Lights (matches, lighters, and
complementary products). Production is located in six countries, with sales
concentrated in Scandinavia and the US. The Swedish Match share is listed on
Nasdaq Stockholm (SWMA).

Swedish Match’s vision is a world without cigarettes. Some of its well-known
brands include: General, Longhorn, White Owl, Red Man, Fiat Lux, and Cricket.

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Swedish Match AB (publ), SE-118 85 Stockholm, Sweden
Visiting address: Sveavägen 44, 8th Floor. Telephone: +46 8 658 0200
Corporate Identity Number: 556015-0756
www.swedishmatch.com