EMERYVILLE, Calif. & WINOOSKI, Vt., July 27, 2015 (GLOBE NEWSWIRE) -- Today, MyWebGrocer, a leading provider of digital marketing solutions to the grocery and consumer packaged goods (CPG) industries, named TubeMogul (NASDAQ:TUBE) its software partner for video advertising. MyWebGrocer will use TubeMogul's platform on a self-serve basis.
MyWebGrocer switched to TubeMogul after working with an incumbent platform for over a year. TubeMogul stood out on several fronts, including economic transparency, ease-of-use and customer support and training. Also key in solidifying the partnership this week was TubeMogul's direct integration with MyWebGrocer's data stack. The integration enables retailers and CPG brands leveraging the MyWebGrocer platform to access closed-loop attribution, linking digital advertising with both online grocery orders and in-store sales.
"We are committed to partnering with companies that not only promise best-in-class software, but also help our clients to increase their bottom line," said Greg Stevens, executive vice president at MyWebGrocer. "Our partnership with TubeMogul is the perfect example of that synergy, and enables the grocers and CPG brands leveraging our platform to have even further access to data that will improve the brand advertising aspect of their digital grocery efforts."
As digital disruption hits the grocery retail industry, MyWebGrocer offers a Digital Experience Delivery Platform (DEP) for grocers and CPG companies. With digital planning tools for shoppers, click and collect order fulfillment, mobile and social tools, and digital circulars, recipes, shopping lists and coupons, MyWebGrocer provides a complete software solution for grocers to power every digital interaction with their customers. In addition to its solutions for grocers, MyWebGrocer enables CPGs to activate consumers at the digital shelf by putting their brands in front of the largest digital audience of shoppers with measurable, contextual, personalized advertising based on intent and purchase data. Leading CPGs leverage MyWebGrocer to bring their in-store shopper marketing campaigns to grocers' digital storefronts.
"MyWebGrocer is an early innovator in the space, and we are proud our software can help them scale their brand advertising efforts across screens," said Keith Eadie, chief marketing officer of TubeMogul.
About TubeMogul
TubeMogul (NASDAQ:TUBE) is a software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, Mexico City, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
About MyWebGrocer
MyWebGrocer offers the only complete Digital Experience Platform for grocers and Consumer Packaged Goods brands. The platform powers every interaction to engage, transact and retain grocery shoppers through digital offerings ranging from planning and shopping platforms to mobile and social tools. The company also offers opportunities for consumer packaged goods brands looking to reach consumers with relevant advertising, promotions and offers throughout their grocery path to purchase.
Founded in 1999, MyWebGrocer manages digital solutions for more than 130 retailers across the globe, representing more than 10,000 stores, and 500+ major consumer packaged goods brands. For more information, please visit www.MyWebGrocer.com, and connect with us on LinkedIn and Twitter.