Magnus Fredin appointed new CEO for CDON and other management changes

Qliro Group AB (publ.) today announced management changes within the Group.
Magnus Fredin has been appointed CEO of CDON AB (the marketplace CDON.com) and
succeeds Patrik Settlin. Magnus will assume his new role on August 17 and joins
Qliro Group from the position as CEO of the  e-commerce stores Babyshop and
Alexandalexa (The Luxury Kids Group) which are leading e-commerce stores within
the premium segment for kids. Prior to this, Magnus held the position as
Klarna’s VP Global Sales for many years. Patrik Settlin will remain within the
Group during a transitional period.

Erik Löfgren has been appointed Head of Communications for Qliro Group and
succeeds Fredrik Bengtsson who has decided to leave the Group after over 10
years in different management positions. Erik will assume his new role as of
August 11 and most recently comes from the communications consultancy firm
Kreab.

Sanna Westman was appointed Head of Business Development for Qliro Group in June
2015. Sanna succeeded Patrik Illerstig who was appointed CEO of the subsidiary
Qliro AB in conjunction with the launch of Qliro Financial Services in 2014.
Previously, Sanna worked for the management consulting firm McKinsey & Company.

Daniel Sjöström has been appointed Head of People for Qliro Group, a new
position within the Group. Daniel will join Qliro Group in September and has
during the last five years worked with Executive Search for Russel Reynolds
Associates.

Paul Fischbein, President and CEO of Qliro Group, comments: “We are very pleased
to be able to announce the recruitment of these competent key people. Magnus
Fredin, who will be CEO of our, in terms of revenue, largest subsidiary has
experience from roles as CEO of e-commerce companies as well as from providing
important services to e-retailers. The recruitment of Magnus matches our
ambitious goals for CDON to become the leading marketplace and e-commerce
platform in the Nordics.

In addition to the recruitment of Magnus, we also strengthen our Group functions
thanks to the recruitment of Sanna Westman, Erik Löfgren and Daniel Sjöström. As
we welcome our new key employees, I would also like to thank Patrik Settlin and
Fredrik Bengtsson for their time at Qliro Group and wish them the best of luck
when they now leave the Group to take on new challenges.”

The information in this announcement is such that Qliro Group AB (publ) is
required to disclose under the Securities Markets Act. This information was
released for publication at 08:00 CET on 11 August 2015.
For further information, please visit qlirogroup.com, or contact:
Paul Fischbein, President and CEO
Tel: +46 (0)10 703 20 00

Questions from investors and research analysts:
Nicolas Adlercreutz, CFO
Tel: +46 (0)70 587 44 88
E-mail: ir@qlirogroup.com

Questions from media:
Fredrik Bengtsson, Head of Communications
Tel: +46 (0)700 80 75 04
E-mail: press@qlirogroup.com
About Qliro Group
Qliro Group is a leading e-commerce group in the Nordic region. Since the start
in 1999, the Group has expanded and broadened its product portfolio and is now a
leading e‐commerce player in consumer goods and lifestyle products through
CDON.com, Lekmer, Nelly (Nelly.com, NLYman.com, Members.com), Gymgrossisten
(Gymgrossisten.com/Gymsector.com, Bodystore.com, Milebreaker.com) and Tretti.
The group also comprises the payment solution Qliro. In 2014, the group
generated 5.0 billion SEK in revenue. Qliro Group’s shares are listed on Nasdaq
Stockholm’s Mid-cap list under short name “QLRO”.