Sales development in July 2015

The H&M Group’s sales including VAT increased by 16 percent in local currencies
in July 2015 compared to the same month the previous year.

The total number of stores amounted to 3,649 on 31 July 2015 versus 3,314 on 31
July 2014.

Percentage sales development for the month of August and total revenue in SEK
for the third quarter (June to August) will be published in a separate press
release on 15 September 2015.

The Nine-Month Report, covering the period 1 December 2014 – 31 August 2015,
will be published on
24 September 2015 at 08.00 (CET).

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 17 August 2015.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business concept is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 3,600 stores in 59 markets, including
franchise markets. In 2014, sales including VAT were SEK 176,620 million and the
number of employees is more than 132,000. For further information, visit
hm.com (http://www.hm.com/).