Allison Kirkby appointed new CEO of Tele2 as Mats Granryd leaves the company

Stockholm - Tele2 AB (Tele2), (NASDAQ OMX Stockholm Exchange: TEL2 A and TEL2 B)
today announces that the Board of Directors has appointed Allison Kirkby as the
new CEO of Tele2 AB effective from 1 September 2015. Allison Kirkby succeeds
Mats Granryd who will leave the company.
Mike Parton, Chairman of the Board of Directors of Tele2, comments: "Mats
Granryd has informed the board of his wish to step down as CEO of Tele2 and take
up a new opportunity as Director General for the GSMA. As the Board constantly
reviews and plans the succession of its top management team, Allison Kirkby had
already been identified as the next CEO in the event that Mats Granryd would
step down. Allison has forged a successful career within the FMCG, Media, Retail
and Telecom industries and she has proven at Tele2 that she can drive and manage
operational excellence throughout the organization. Her strong operational
experience makes her extremely well suited to lead Tele2, as it continues to
focus on profitable growth across its core markets. Mats Granryd has contributed
tremendously to the successful development of Tele2 over the years and I have
personally enjoyed working closely with him. I would like to thank him and take
the opportunity to wish him all the best in his future career at the GSMA."

Mats Granryd commented: "After 5 incredible and transformational years as CEO
for Tele2, I feel the time is right to move on to new opportunities. Tele2 is
stronger than ever and there are several achievements that I am especially proud
of, such as our ability to constantly outgrow the industry within mobile
services and the way we have created shareholder value to our owners through
strong business performance and inorganic activities. Every day at this very
unique company has been exiting, and I will greatly miss all the wonderful
people of Tele2 and of course its relentless challenger spirit."

Allison Kirkby commented: “I am delighted to take on the role as the new CEO of
Tele2 AB. Together with my Leadership Team we will continue to challenge the
industry and ensure that the success of Tele2 will continue.”

Mats Granryd will stay with the company until the 31st of December 2015,
facilitating an effective transition process.

For more information, please contact:
Lars Torstensson, EVP Group Communication & Strategy, Tele2 AB. Phone: +46 702
73 48 79
Louise Tjeder, Head of Investor Relations, Tele2 AB. Phone: +46 704 26 46 52
Viktor Wallström, Head of Public Relations, Tele2 AB. Phone: +46 703 63 53 27

TELE2 IS ONE OF EUROPE'S FASTEST GROWING TELECOM OPERATORS, ALWAYS PROVIDING
CUSTOMERS WITH WHAT THEY NEED FOR LESS. We have 14 million customers in 9
countries. Tele2 offers mobile services, fixed broadband and telephony, data
network services, content services and global M2M/IoT solutions. Ever since Jan
Stenbeck founded the company in 1993, it has been a tough challenger to the
former government monopolies and other established providers. Tele2 has been
listed on the NASDAQ OMX Stockholm since 1996. In 2014, we had net sales of SEK
26 billion and reported an operating profit (EBITDA) of SEK 5.9 billion.