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Conversica to Showcase Best Practices for Alignment of Sales and Marketing at Dreamforce

Artificial Intelligence Lead Engagement Improves Sales Productivity and Boosts Marketing ROI

FOSTER CITY, Calif., Sept. 10, 2015 (GLOBE NEWSWIRE) -- Conversica, the leading provider of lead engagement software for marketing, inside sales and sales, announced today they will be highlighting the value of aligning sales and marketing and driving more qualified leads with artificial intelligence at Dreamforce 2015, September 15-18, in San Francisco. The company will be presenting a thought-provoking session entitled, "SMARKETING: The New Sales-Marketing Alignment Driven by Artificial Intelligence" at the Dreamforce Partner Theater on September 17th at 9:30AM. The presentation offers best practices to get past the traditional finger pointing over lead quality, to close the gap between sales and marketing teams, to increase sales efficiency and to drive more qualified leads.

"Marc Benioff stated that we are in an AI 'Spring' and would see more artificial intelligence applied to sales and marketing," said Alex Terry, CEO of Conversica. "We have been leading this movement for several years with an AI-powered virtual sales assistant integrated right into Salesforce. Our customers are seeing the value of automatically engaging and qualifying every single lead to give Sales more opportunities to close business and to give Marketing a higher return on their campaigns. This drives the critical Sales and Marketing alignment we'll be showcasing at Dreamforce."

The company's AI-driven virtual sales assistant is able to conduct natural two-way email conversations with leads, generating engagements rates as high as 50%. The intelligent software can work through an unlimited number of leads to produce those that Sales can act on immediately. Conversica enables salespeople to spend more time closing and less time prospecting.

Conversica's virtual sales assistant will be making a "personal appearance" at the company's booth in the Dreamforce Cloud Expo. Attendees visiting booth N2119 in Moscone North will see how this automation helps sift through a huge crop of leads to find the "ripe cherries." Those not attending Dreamforce can learn more at www.conversica.com.

About Conversica

Conversica is the leading provider of lead engagement software for marketing, inside sales and sales organizations. Driven by artificial intelligence technology, Conversica's custom online persona automatically contacts, engages, nurtures, qualifies and follows up with leads via natural, two-way email conversations until the lead converts into an opportunity or opts out. The virtual sales assistant interprets the lead's intention and sentiment in email replies and extracts key information, such as phone numbers and the best time to call. As a result, our customers find their next customers more quickly and efficiently, while ensuring no lead is left behind.

Used by more than 8,000 sales representatives worldwide, Conversica maximizes sales opportunities by optimizing sales team productivity and has helped create more than US$8 billion in sales revenue. Conversica is a portfolio company of Kennet Partners and is headquartered in Foster City, California.

To learn more, visit www.conversica.com and follow us on Google+, YouTube, Facebook, LinkedIn and Twitter.

A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=35957

Gary Thompson
Clarity Communications
+1-925-768-2400
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