Sales development in August and the third quarter 2015

August 2015
The H&M group’s sales including VAT increased by 1 percent in local currencies
in August 2015 compared to the same month last year. Sales in August were
negatively affected by the unseasonably warm weather in many of the H&M group’s
large markets in Europe.

Third quarter 2015
In the third quarter of 2015, i.e. during the period 1 June to 31 August, sales
including VAT increased by 11 percent in local currencies compared to the
corresponding quarter last year. Sales including VAT in the third quarter
converted into SEK increased by 18 percent to SEK 53,420* m (45,259). Sales
excluding VAT amounted to SEK 46,024* m (38,805), an increase of 19 percent. The
substantial difference between the sales increase in local currencies and in SEK
is due to the weakness of the Swedish krona against most sales currencies in the
group.

The total number of stores amounted to 3,675 on 31 August 2015 compared to 3,341
on 31 August 2014.

The Nine-Month Report, covering the period 1 December 2014 – 31 August 2015,
will be published on 24 September 2015 at 08.00 (CET). Percentage sales
development for the month of September will be published on 15 October 2015.

*The amounts are provisional and may deviate slightly from the Interim Report
that will be released on 24 September 2015.

Karl-Johan Persson, CEO
Contact: Nils Vinge, Head of IR, +46 8 796 5250.

The information in this press release is that which H & M Hennes & Mauritz AB
(publ) is required to disclose under Sweden’s Securities Market Act. It was
released for publication at 08.00 (CET) on 15 September, 2015.
H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on
Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the
best price in a sustainable way. In addition to H&M, the group includes the
brands & Other Stories, Cheap Monday, COS, Monki and Weekday as well as H&M
Home. The H&M Group has more than 3,600 stores in 59 markets including franchise
markets. In 2014, sales including VAT were SEK 177 billion and the number of
employees is more than 132,000. For further information, visit
hm.com (http://www.hm.com).