Vantaa, Finland, 2015-09-15 09:35 CEST (GLOBE NEWSWIRE) --
As part of its brand repositioning Ramirent revitalises its brand identity. The refreshed identity is designed to facilitate the attainment of Ramirent’s business objectives and vision of being the leading and most progressive equipment rental solutions company in Europe. It is designed to convey that Ramirent is a high quality, modern, knowledge-based company – that Ramirent is More Than MachinesTM.
“Over the past few years, the Ramirent group has undergone significant change. We have created a more uniform operation and extended our value proposition to address the changing needs of our customers. As we have introduced new services, our brand is also evolving. Ramirent’s personality is captured in a brand position we call “more than machines”. It highlights the knowledge and experience of Ramirent employees delivering rental solutions that improve safety and productivity for customers in various industries,” says Magnus Rosén, President and CEO. “As we celebrate our 60th anniversary, the revitalised brand identity symbolises our commitment to modernise and innovate. Having a cohesive brand that better represents the role we play in the community will help us succeed also in the next 60 years.”
New website
A revamped web site (www.ramirent.com) has also been launched today with a new look. The revitalised design features rounder softer shapes while honouring traditional Ramirent elements such as colours and the typography of the logo. Downloadable new logos can be found at the Media section of the web site.
Related links
Ramirent’s 60th Anniversary history film: https://youtu.be/Y1yqMpI669E
Ramirent’s top management discuss More Than MachinesTM: https://youtu.be/-Mwtan1FBLs
For further information
Franciska Janzon, SVP, Marketing, Communications, IR, tel. +358 20 750 2859
Ramirent is a leading equipment rental group combining the best equipment, services and know-how into rental solutions that simplify customer’s business. Ramirent serves a broad range of customer sectors including construction, industry, services, the public sector and households. Ramirent has operations in the Nordic countries and in Central and Eastern Europe. In 2014, Ramirent Group sales totalled EUR 614 million. The Group has 2,682 employees in 295 customer centres in 10 countries. Ramirent is listed on the NASDAQ Helsinki (RMR1V). Ramirent – More Than Machines™.
DISTRIBUTION
NASDAQ Helsinki, the main media, www.ramirent.com