Exercise of options in Unibet Group plc

In the exercise window ending on 15 September 2015 under the rules of Unibet
Group plc Executive Option Scheme, 225,535 share options were exercised.

The options were exercised by issuing 225,535 ordinary shares with a par value
of GBP 0.005. In connection with this exercise, Unibet has received SEK
42,553,803 from the option holders which has, in full, been taken to equity.

The total amount of shares outstanding in Unibet Group plc is 28,763,485
ordinary shares with a par value of GBP 0.005. Of the total outstanding shares,
72,151 from the Share buy-back programmes initiated in 2007 and 2011 continue to
be held by Unibet.
For more information:

Inga Lundberg, Investor Relations, +44 788 799 6116
About Unibet Group

Unibet Group is one of Europe’s largest listed online gambling operators and is
listed on Nasdaq Stockholm. Unibet Group provides services in 21 languages to
over 10.3 million customers in over 100 countries through several subsidiaries
and brands. Unibet Group is a member of the EGBA, European Gaming and Betting
Association, RGA, Remote Gambling Association in the UK and is audited and
certified by eCOGRA in relation to the pan-European CEN standard on consumer
protection and responsible gaming.

More information about Unibet Group plc can be found on www.unibetgroupplc.com
and twitter.com/UnibetGroup.