SCHAUMBURG, Ill., Sept. 22, 2015 (GLOBE NEWSWIRE) -- Wellness Center USA, Inc. (OTCQB:WCUI), today announced that its wholly-owned subsidiary, StealthCo, Inc. (dba Stealth Mark), has introduced ActiveDuty, its new proprietary anti-counterfeit digital threat assessment platform. ActiveDuty is a powerful cyber intelligence service and market research tool that empowers clients to proactively identify the possible threats regarding counterfeit and diversion activities.
The ActiveDuty platform is a breakthrough solution for Stealth Mark bringing a multitude of benefits to the company and its clients. In addition to creating a new revenue stream, the market research capability of ActiveDuty will allow Stealth Mark to partner with corporations to define and create tailored, proactive approaches and strategies that go well beyond conventional methods in protecting corporate brands and assets.
Powered by mPath Discovery, Stealth Mark’s ActiveDuty platform utilizes leading-edge, algorithmic human behavior modeling technology, called Digital Sociology, to provide unprecedented, global-scale actionable intelligence to Stealth Mark clients. In combination with Stealth Mark’s Intelligent Microparticles, which provide absolute authentication, corporations can employ proactive measures to protect their brand utilizing comprehensive strategic information regarding potential threats and illicit activity.
“It’s well known that the internet provides a major entry opportunity and cover for counterfeiters. We are very pleased to partner with mPath Discovery and its founder Rich Neal in the development of ActiveDuty, a powerful market research tool that will help our clients in the war against counterfeiting,” stated Rick Howard, CEO of Stealth Mark. “We believe that our new platform will provide our clients exceptional intelligence that will empower senior management to make effective decisions on how to direct anti-counterfeiting actions to protect their brand, as well as consumers. Further, it will enable them to apply responsible security resource expenditures, by defending not just what is important to the firm, but what is relevant to the threat,” continued Howard.
At a strategic level, standard methods for understanding the potential threat are not enough. It is essential to be aware of behavioral patterns, evaluate threat strengths and weaknesses over time, and explore key events and personas that drive the behavior of a threat. This is where a comprehensive understanding of aspects outside of the typical technical domains is essential to complement the tactical and operational levels of cyber intelligence. Further, geopolitical context, human networks, and world events can all greatly influence the development of cyber indicators. Together, these two concepts provide a common cyber intelligence picture at a strategic level, and empower organizations with a more holistic understanding of the threat landscape.
ActiveDuty will stand on-guard, around-the-clock, providing a unique algorithmic platform for deriving data driven research, essentially comprised of: advanced computational linguistics, deep data mining, heuristic learning, socio-psychological and network science research model.
As a pioneer in both the Social Web and Big Data revolutions, mPath Discovery Founder Rich Neal was the first to identify the need for a construct of multidimensional comprehension in the emergent digital domain. Through building the science of Digital Sociology, Neal created the vernacular necessary for business to understand and leverage actionable intelligence from online sources. Neal has over 15 years in worldwide technology and business leadership with a history of success in numerous industries.
About Wellness Center USA, Inc.
Wellness Center USA, Inc. (www.wellnesscenterusa.com) is a hybrid healthcare company that combines best in class technologies, software, devices, providers, protocols, goods, and services. It was created to address important healthcare and wellness needs via breakthrough solutions, all centered around the “well-being of the body and mind”. Wellness Center USA, Inc. is the parent company of three businesses reporting consolidated: Stealth Mark, National Pain Centers, and Psoria-Shield.
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