JOHAN CRAM NEW CEO AT NICOCCINO

Johan Cram is appointed new CEO for Nicoccino Holding AB. He succeeds Michel
Bracké, who leaves the company.
Michel Bracké, who has been CEO of Nicoccino Holding AB since July 2013, leaves
his position. Johan Cram, who has been a member of the Board since April 2015,
has accepted to take over as CEO with immediate effect. Johan Cram, 45, has
previously been Vice President Strategic Markets at Swedish Match Scandinavia.
He has a solid experience from the tobacco industry. At Swedish Match he was
responsible for Tax free, E-commerce and Horeca (hotel/restaurant/café). In
addition, he was in charge of Swedish Match’s Russian snus business.

“To me, this was a rather easy decision. To get the opportunity to work with
such as an exciting product, which can offer future consumers a good nicotine
experience and which is both discrete and hygienic, seems very attractive”, says
Johan Cram.

“As a part of the next steps for Nicoccino, we are convinced that we with Johan
Cram have a CEO with the market background and the experience, which will be
important for the time to come”, says Jonas Nordquist, Chairman of the Board at
Nicoccino Holding AB.

For more information, please visit Nicoccino’s homepage www.nicoccino.se/en, or
contact:

Jonas Nordquist, Chairman of the Board

Tel: +46 70 714 2003

About Nicoccino Holding AB

Nicoccino AB develops and markets a patented, innovative and discrete nicotine
product that instantly provides the user with nicotine without the detrimental
side effects of traditional tobacco products. The product has the same name as
the company - NicoccinoTM – and is manufactured through partners. Nicoccino is
currently sold in the UK, Germany, Czech Republic, Poland and through our online
platform (purenicoccino.com)

Nicoccino`s head quarter is located in Täby outside of Stockholm with a sales
office in London. The company's shares have been listed on Nasdaq Stockholm
First North since June 2014 and can be found under the abbreviation NICO.

Remium Nordic AB is Nicocino Holding's Certified Adviser