Watchfire Inks Vendor Relationship With Phillips 66, 76 and Conoco
DANVILLE, IL--(Marketwired - Oct 8, 2015) - Watchfire Signs (www.watchfiresigns.com) will showcase its ability to grab the attention of motorists with gas price signs, entice them into the c-store with LED message centers and convert sales with creative in-store digital screens, at the National Association of Convenience Stores (NACS) Show, October 11-14, 2015 in Las Vegas. The LED sign manufacturer will display its full range of convenience store and petroleum retail lighting solutions, along with cloud-based digital displays from subsidiary Aerva, in booth 7201. Click to Tweet.
Watchfire also announced it has become an approved signage vendor for Phillips 66, 76 and Conoco. With Corporate Programs in place with Phillips 66 and other companies like it, Watchfire products can be found in c-stores in 48 states across the country.
Watchfire will showcase the following products at NACS booth 7201:
All Watchfire signs deliver an excellent return on investment for c-stores and fuel co-ops because of the durability and reliability of Watchfire engineering.
After 10 years, Union County Co-op's Watchfire sign has required minimal mechanical maintenance. At one location in Indiana, the company only replaced one LED module in 10 years, despite hailstorms and other harsh conditions, according to Gary Barrett, retail development manager of CountryMark, an American-owned oil exploration, production, refining and marketing company.
Unlike CountryMark's previous gas price signage, Watchfire's Price Watcher signs don't plague the co-op with corrosion problems and LED burnout. "When an LED burns out, customers can't read the correct price of gas, so they drive to the competitor," said Barrett. Plus the professional appearance of each location sends a message about the quality of CountryMark's products and the customer experience they promote.
Watchfire's LED message centers also provide vital communications to potential customers and the community. Roughly one-third of CountryMark's 100 locations are unattended, and the LED sign's programmable content allows them to convey the message that all locations are not for co-op members only, but also serve the general public. Message centers also are used to broadcast community messages, such as upcoming blood drives, which shows the co-op is a local business invested in the community.
"Our Watchfire signs are worth the investment that we made in them," added Barrett.
About Watchfire
Watchfire Signs designs, engineers and manufactures the best looking, most durable outdoor LED signs and digital billboards to help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured outdoor electric signs since 1932 and LED signs since 1996. The company has created more than 50,000 Watchfire LED signs and has more digital billboard customers in the U.S. than any other manufacturer. For information, go to http://www.watchfiresigns.com.
Contact Information:
Linda Muskin
847-432-7300
Mara Conklin
678-825-2000